If Negative SEO is Possible, We Need an Irrefutable, Public Example
There are a tremendous number of claims from across the search marketing world that negative SEO (the practice of knocking someone else’s website/page(s) out…
Marketing
Queries & Clicks May Influence Google’s Results More Directly Than Previously Suspected
For a long time, folks in the search, technology, and marketing worlds have surmised that Google is using query and clickthrough data to bias…
IMEC Lab: Help Test & Validate Web Marketing Hypotheses
UPDATE: IMEC Labs is now being run by Eric Enge and the folks at Stone Temple Consulting (as I was unable to commit enough…
Elite Privilege, Ivy League Schools, and Uncommon Advice for Building a Network
Geraldine and I don’t have kids, but for some reason, the last few months, I’ve spent innumerable conversations talking to our many friends with…
What Can SEOs Do That No Other Marketer Can?
I recently read an article by George Nielsen on SEJournal entitled What are SEOs Even Good At Anymore? It struck me that this is…
Content Marketers Could Become Their Own Worst Enemy
Content is powerful. It helps websites and companies earn traffic, earn amplification through social media, build trust with an audience, all at a cost…
Survey Data on the Growth/Shrinkage of Web Marketing Channels in 2014
I recently downloaded ExactTarget’s 2014 State of Marketing, and found the data extremely compelling. Here’s what they had to say about methodology and respondents:…
The “Click-My-Bio” Litmus Test
I’m guilty of giving some bad, incomplete advice. I talk a lot about how to engage with influencers and how to earn the attention…
Mixergy Interview On Startup Marketing, Reaching Early Adopters, Burnout, & More
A few weeks ago, Andrew Warner of Mixergy interviewed me on a number of topics. We started by talking about launching a startup marketing…
How Can a CEO Lead Social Media Efforts for Their Company?
One of the best parts about Foundry’s investment in Moz last Spring was the incredible access to other CEOs, founders, and companies in their…