SEO Consultant/Agency Pricing, Structure, & Services (US & Canada Survey Results)
In late November/early December of 2015, I ran a survey of consultants and agencies asking deep questions about their structure, fees, employees, projects, and…
Marketing
A Look at the Keyword Research Tool Universe in 2015
In 2015, I’ve been pretty obsessed with keyword research and the tools web marketers are using to do it. I’ve made no secret of…
Does Making a Website Mobile-Friendly Have a Universally Positive Impact on Mobile Traffic?
From October of 2004 to April of 2015, Moz’s website remained entirely mobile-unfriendly. The experience on mobile, tablet, and desktop devices was the same,…
How to Cheat at Creating Great Presentations for Tech & Marketing Audiences
I speak a lot. I make a lot of decks. Heck, I’m even on the board of presentation software startup, HaikuDeck. In the last 3 years,…
The “Pester Your Potential Lead Until They Hate You” Approach to SaaS Sales Sucks
I caught this tweet from Peep Laja (someone I admire greatly and whose advice I generally think is gold) today: This was one of…
Google Suggest Has Wildcards?! KW Planner Hides Data?! Crazy.
Google’s Search Suggest is a wonderous feature. Not only does it save humans beings around the planet millions of key entries each day, it’s…
This Chart Does Not Show SEO Is Dying
Sigh… Every few years, there’s a renewed effort in the worlds of shoddy journalism, clickbait, and cheap pageviews to claim the death of SEO.…
Heresy: Google and SEO Don’t Actually Change that Much
This post is going to sound like clickbait to some, irrational to others, and probably sane to only a handful of practitioners, but I think…
Some Non-Obvious Advice on Thought Leadership
I don’t particularly like the phrase “thought leader” or “thought leadership” for two reasons: 1) just *thinking* about something doesn’t make you a leader,…
A Video About Independent Games Provides Surprising Insights into Marketing & the Web
Yesterday, a Mozzer shared this video with the company over an allstaff thread. I started watching, as I usually do, thinking that 1-2 minutes…