How to Cheat at Creating Great Presentations for Tech & Marketing Audiences
I speak a lot. I make a lot of decks. Heck, I’m even on the board of presentation software startup, HaikuDeck. In the last 3 years,…
Marketing
The “Pester Your Potential Lead Until They Hate You” Approach to SaaS Sales Sucks
I caught this tweet from Peep Laja (someone I admire greatly and whose advice I generally think is gold) today: This was one of…
Google Suggest Has Wildcards?! KW Planner Hides Data?! Crazy.
Google’s Search Suggest is a wonderous feature. Not only does it save humans beings around the planet millions of key entries each day, it’s…
This Chart Does Not Show SEO Is Dying
Sigh… Every few years, there’s a renewed effort in the worlds of shoddy journalism, clickbait, and cheap pageviews to claim the death of SEO.…
Heresy: Google and SEO Don’t Actually Change that Much
This post is going to sound like clickbait to some, irrational to others, and probably sane to only a handful of practitioners, but I think…
Some Non-Obvious Advice on Thought Leadership
I don’t particularly like the phrase “thought leader” or “thought leadership” for two reasons: 1) just *thinking* about something doesn’t make you a leader,…
A Video About Independent Games Provides Surprising Insights into Marketing & the Web
Yesterday, a Mozzer shared this video with the company over an allstaff thread. I started watching, as I usually do, thinking that 1-2 minutes…
If Negative SEO is Possible, We Need an Irrefutable, Public Example
There are a tremendous number of claims from across the search marketing world that negative SEO (the practice of knocking someone else’s website/page(s) out…
Queries & Clicks May Influence Google’s Results More Directly Than Previously Suspected
For a long time, folks in the search, technology, and marketing worlds have surmised that Google is using query and clickthrough data to bias…
IMEC Lab: Help Test & Validate Web Marketing Hypotheses
UPDATE: IMEC Labs is now being run by Eric Enge and the folks at Stone Temple Consulting (as I was unable to commit enough…