Category: Psychology

Marketing Psychology

The Missing Narrative

Rand FishkinBy Rand Fishkin
I love the Green Bay Packers. I love the history of the team. I love that the town of Green Bay’s (population 107,00) residents own the team rather than a billionaire in a big city. I love the stories of struggles and near-bankruptcies they faced in their history and how the sale of shares that would never be repaid nor…
Personal Psychology

Just Because I’m Terrible at It Doesn’t Mean I’m Going to Stop

Rand FishkinBy Rand Fishkin
I think I might have some masochistic tendencies. Usually, when people are terrible at something, they find alternatives, or they stop entirely. I do that sometimes, but I’m also weirdly persistent when faced with an obvious lack of acumen for a skill or pursuit. In college, I was captain of the only flag football team not associated with a fraternity.…
Marketing Psychology

Two Psychological Triggers that Make Viral Content More Viral

Rand FishkinBy Rand Fishkin
I was particularly impressed last week with the political quiz website ISideWith. If you haven’t yet taken it for a spin, I recommend doing so, not because it’s likely to change your political affiliation (we might even have a genetic predisposition there that no evidence will be strong enough to overrule), but because it’s an excellent case study in effective…

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