NEW in SparkToro: Demographics (also, our pricing tiers are changing tomorrow)
Friends, I’ve got great news. If demographics data is valuable to your market research, targeting, persona-building, or marketing tasks, SparkToro just became your best…
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There Are Four Kinds of Keyword Research; Make Sure You’re Doing the Right One(s)
Keyword research is broader than you might think, friends. If you’re in a rush, just click below to jump to that section: Keyword research…
SparkToro’s Year One Retrospective
On April 23rd, 2020, at what felt like the worst time to start a new business in a hundred years, SparkToro launched for the…
NEW in SparkToro: Content and Profile Text Insights
What does your audience talk about online? How do they describe themselves? What hashtags do they use? Prior to social media aggregation software, answering…
SparkToro Now Has 50% More Podcasts
The Short Version: Every SparkToro search you perform now contains far more podcasts. That’s because we’ve made more connections between podcasts and their (or…
One Customer Feedback Email Changed Our Startup’s Trajectory
Building a new company means constantly managing one’s emotions. The high highs of days when everything’s golden inevitably give way to the low lows…
New in SparkToro: Enhanced Text and Hashtag Insights
Just last week we released the new Press tab, but we’re at it again with another upgrade for your SparkToro account—albeit a more modest…
NEW SparkToro Feature: Discover the Press/Media Sources That Reach Your Audience
I’m excited to announce that today, SparkToro is launching a new tab, with new data, for all customers: free and paid. When you perform…
The Three Biggest Problems Folks Have When Searching SparkToro
Tens of thousands of marketers, researchers, product managers, and more are using SparkToro to learn more about their audiences. That’s inspiring. I love it.…
How to Apply SparkToro’s Data and Get Better Marketing Results
Updated April 3, 2024: We relaunched SparkToro! This blog post has been updated to reflect our product’s current functionalities. In 2018, my cofounder, Casey,…