The Dichotomy of My 2013 Told Through 29 Photos
As I write this, it’s New Year’s Day. It’s a holiday, and I shouldn’t be working. I should be doing things that make me…
The “Click-My-Bio” Litmus Test
I’m guilty of giving some bad, incomplete advice. I talk a lot about how to engage with influencers and how to earn the attention…
Mixergy Interview On Startup Marketing, Reaching Early Adopters, Burnout, & More
A few weeks ago, Andrew Warner of Mixergy interviewed me on a number of topics. We started by talking about launching a startup marketing…
Can’t Sleep; Caught in The Loop
During the worst weeks of this year, I’ve had this weird mental cycle that, despite being incredibly exhausted, keeps me awake. In my head,…
Swapping Drivers on this Long Road Trip Together
2013 has been a really hard year for me. In many ways, it’s been harder than even the 2002-2006 era when my Mom and…
Launching Adventure Teams at Moz
Like many software companies moving from the early to growth stage, we’ve experienced our fair share of challenges and pains. At the start of…
How Can a CEO Lead Social Media Efforts for Their Company?
One of the best parts about Foundry’s investment in Moz last Spring was the incredible access to other CEOs, founders, and companies in their…
Why “Checking the Boxes” Doesn’t Work for Hiring or Promoting
As founders, managers, and interviewers, we’ve all been tempted. The person we’re seeking for this position needs to be X, Y, and Z. We’ve…
The First Existential Threat to SEO
There have been thousands of articles over the years proclaiming the “Death of SEO.” The topic is usually just a punching bag for page-view…
The T-Shaped Web Marketer
There’s been a good amount of talk on the web about the “T-Shaped” marketer becoming a model for the future. Several articles will go…