Too Much Creative Marketing is Stifled by Attribution
You’re listening to a podcast. The guest describes a product that sounds compelling, alluring, something you’ve been looking for… What happens next? Yup. You…
Content Marketing Superpower: Small, Invite-Only, Amplifier Groups
Every month or so, I get an email via BCC. It’s short and to the point, containing a blog post or research paper from…
The “Wall Street Journal” Marketing Problem
If you’ve worked in the marketing field long enough, either with consulting clients or as an in-house practitioner with executive participation, you’ve encountered a…
Survey: 734 Marketing Professionals Share How They’re Hiring in the 2020 Recession
If you’re a marketing student about to graduate, a job-seeker considering the field of marketing, or someone who’s looking to advance in their marketing…
The Dirty Secret to Ranking #1 in Google (Part 3 of 3)
Years ago, one might reasonably separate the elements of Google’s results into distinct entities: Google News, Books, Videos, Images, Local… But today it’s near-impossible.…
The Dirty Secret to Ranking #1 on Google (Part 2 of 3)
Yesterday, we explored how Google puts their own products before any others, often regardless of quality. When they do, *even* when those results are…
The Dirty Secret to Ranking #1 on Google (part 1 of 3)
For the last few years, I’ve had a tongue-in-cheek phrase on my official bio that reads: “If you feed him great pasta or great…
SparkToro’s Statement on Racial Injustice
SparkToro is a tiny company of just two people, Casey and Rand. Our small size does not preclude us from taking a role nor…
22 Minutes on Audience Intelligence: Slides, Video, & Q+A
Last week, I was honored to join Jeff Sauer’s superb Data Driven U for a class on audience intelligence. And, thankfully, kindly, Jeff gave…
Why Marketing Flywheels Work
The first few years of my career were awful. Drowning in debt, losing nine out of ten pitches for new business, failing to earn…