I’m Ending My Tenure on Moz’s Board & Welcoming Tara Reed and Asia Orangio
The short, short version: After stepping down as CEO in 2014 and leaving the company in 2018, as of a signature earlier today, I’m…
Product-Market Fit is a Broken Concept. There’s a Better Way.
The startup ecosystem loves to hype the concept of product-market fit. Does your company have it? How far away from it are you? If…
Six Ways SparkToro’s Early Customers Use Our Product
Tl;DR: SparkToro’s early customers include a mix of agencies, independent consultants, and in-house marketers whose work involves Digital PR, Social Media+Content Marketing, Market Research,…
New Feature Alert: Email + Contact Info Are Now In SparkToro
Since launch in April, showing emails and contact information inside the SparkToro app has been our most requested feature. Today, it’s here. Billions of…
We’ve Gotta Stop Using “Lifestyle Business” as a Pejorative
For a long while, American business culture has worshiped at the altar of big. Entrepreneurs want to build “big” companies, because they believe that’s…
Outreach Tips (better than anything you’ll find searching Google)
It’s 2020, so your inboxes probably look like mine. Bloated with requests from people you don’t know, overrun by low-quality spammers, a bubbling morass…
Where Should You Start Marketing a New Business or Product?
There’s no question I get more when presenting on startup marketing than this: “I feel so overwhelmed… Where do I even start?” It’s a…
How to Find Those Hard-to-Reach Audiences in SparkToro… Fast
Updated: April 5th, 2024 (for SparkToro V2) Every day, I help folks in fascinating, unique niches uncover key information about the audiences for their…
Too Much Creative Marketing is Stifled by Attribution
You’re listening to a podcast. The guest describes a product that sounds compelling, alluring, something you’ve been looking for… What happens next? Yup. You…
Content Marketing Superpower: Small, Invite-Only, Amplifier Groups
Every month or so, I get an email via BCC. It’s short and to the point, containing a blog post or research paper from…