The Best Damn Food & Drink Gift Guide on the Web
What’s in this guide that makes it so good? 37 small, privately-owned, high-quality businesses you’ll actually want to support, 75+ delicious food and beverage…
Social Networks “Optimize for Engagement.” What Does That Mean for Marketers?
I’m a firm believer that incentives and systems govern behavior at scale. If you want to understand why companies make the decisions they do,…
I Blogged Every Night for a Week. It Went Terribly.
Friends, I want you to look at a Google Analytics traffic graph with me. It’s not pretty, but sometimes we can learn more from…
Marketing Takeaways from the 2020 US Election | Part V: Brand Familiarity & The Weaknesses of Product
Welcome to the final episode in our five part exploration of the 2020 US election from a marketing lens. If you haven’t already, make…
Marketing Lessons from the 2020 Election | Part IV: Narratives & Information Distribution
Welcome to the penultimate episode (part 4/5) in our ongoing analysis of the 2020 US elections. If you haven’t already, check out part one,…
Marketing Lessons from the 2020 Election | Part III: Polling Problems & Growing Fans vs. Persuading Converts
It’s time for part three (of five) in our ongoing analysis of the 2020 US elections. If you haven’t already, check out part one,…
Marketing Lessons from the 2020 Election | Part II: Positioning & Segmentation
Welcome to part two (of five) in our ongoing analysis of marketing takeaways from 2020’s record-shattering US elections. Yesterday, I wrote about how cultural…
Marketing Lessons from the 2020 Election | Part I: Identity & Common Enemies
I don’t believe there is any greater, more public example of capitalist-driven marketing on display than the American presidential elections. It is, unquestionably: A…
How to Apply SparkToro’s Data and Get Better Marketing Results
Updated April 3, 2024: We relaunched SparkToro! This blog post has been updated to reflect our product’s current functionalities. In 2018, my cofounder, Casey,…
Election Polls vs. Results Can Help Explain How SparkToro’s Data Works
If you’re anything like me, you’ve spent the last 48 hours frantically refreshing the NYTimes, Politico, the Washington Post, Five Thirty Eight, & Memeorandum…