In 2020, Two Thirds of Google Searches Ended Without a Click
In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click…
Marketing Personas Are Almost Always a Boondoggle (but they don’t have to be)
Boss: “We need marketing personas for each of our customer targets.”You: “Got it. What problems are these personas meant to solve?”Boss: “You know, um……
The Paradox of Content Marketing to Beginners vs. Experts
Over the last 20 years, I’ve done a lot of educational content campaigns, both for my own companies, and to help others. But it’s…
The Secret Is… There Is No Secret.
This is a blog post about spaghetti alla carbonara. It is also a blog post about the perfection of simple things. And about the…
New in SparkToro: Enhanced Text and Hashtag Insights
Just last week we released the new Press tab, but we’re at it again with another upgrade for your SparkToro account—albeit a more modest…
SaaS Churn and Short-Term Customers: The Contrarian View
Ever wonder why so many business software companies make it so darn difficult to start using their products? Or why subscription-focused tools are so…
NEW SparkToro Feature: Discover the Press/Media Sources That Reach Your Audience
I’m excited to announce that today, SparkToro is launching a new tab, with new data, for all customers: free and paid. When you perform…
Inferred Links Will Replace the Link Graph
For 25 years, links have been core to how Google ranks web pages. But, today, I think most marketers dramatically overestimate their importance. There’s…
Something is Rotten in Online Advertising
What the #$%* is going on with the digital advertising ecosystem? Where to even begin… Should we start with the upcoming loss of third-party…
What Should Digital Marketing Agencies Focus on in the Year Ahead?
A few weeks ago, I received a lovely email with an important question: what should digital marketing agencies focus on in 2021 and beyond?…