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SparkToro BlogWe’ll Work for Peanuts. But We Won’t Work Without Meaning.
  • Psychology
  • Startups
  • Team

We’ll Work for Peanuts. But We Won’t Work Without Meaning.

For the first 6 years of my career, I made less than $20,000/year. For 18 months, I made more, but then I made less…

Rand Fishkin Rand Fishkin 11 Apr 2013 • 2 min read
SparkToro BlogSo Why Do I Have the Platform & the Recognition?
  • Startups

So Why Do I Have the Platform & the Recognition?

Louis C.K. is one of the most entrepreneurial and authentic self-marketers in the entertainment world. I want to write loads about his email campaigns,…

Rand Fishkin Rand Fishkin 8 Apr 2013 • 3 min read
SparkToro BlogIs Google+ Approaching Twitter’s Marketing Value?
  • Data
  • Marketing

Is Google+ Approaching Twitter’s Marketing Value?

On April 4th at 6:30pm Pacific Time I put up a blog post on this site and shared it on Twitter and Google+ (note:…

Rand Fishkin Rand Fishkin 6 Apr 2013 • 3 min read
SparkToro Blog11 Tips I Gave to Marketers this Morning
  • Events
  • Marketing

11 Tips I Gave to Marketers this Morning

Today finds me blogging from Australia, where I had the privilege of keynoting SMX Sydney and participating in a site clinic (wearing an SMX lab…

Rand Fishkin Rand Fishkin 4 Apr 2013 • 7 min read
SparkToro BlogScaling Teams and the Fight Against Human Nature
  • Startups
  • Team

Scaling Teams and the Fight Against Human Nature

I’ve talked to a lot of founders about their startup experiences and one of the more consistent topics we eventually get to is that,…

Rand Fishkin Rand Fishkin 27 Mar 2013 • 5 min read
SparkToro BlogWhy I Never Want to Have a “For-Profit” Business
  • Startups

Why I Never Want to Have a “For-Profit” Business

Making money is an excellent side-effect of successful businesses. But, it’s a terrible core purpose. Last week, Fred Wilson wrote one of my favorite…

Rand Fishkin Rand Fishkin 25 Mar 2013 • 3 min read
SparkToro BlogThe Expectation of 100%
  • Moz
  • Personal
  • Team

The Expectation of 100%

It’s 4:36am. I’ve been awake for an hour, stumbling through email and catching up on reading. G and I flew back from London two…

Rand Fishkin Rand Fishkin 20 Mar 2013 • 9 min read
SparkToro BlogThe Long, Painful Journey to Better Self-Awareness
  • Personal
  • Psychology

The Long, Painful Journey to Better Self-Awareness

Erica and I are sitting on a small bus with 8 other fellow Mozcationers, in transit from Cape Town to a kloof on the…

Rand Fishkin Rand Fishkin 6 Feb 2013 • 9 min read
SparkToro BlogWhat Do Correlation Metrics Really Tell Us About Search Rankings?
  • Data
  • Marketing

What Do Correlation Metrics Really Tell Us About Search Rankings?

I’m excited to see the marketing field getting more interested in correlation data and metrics around SEO. There’s a lot of folks citing data…

Rand Fishkin Rand Fishkin 14 Jan 2013 • 4 min read
SparkToro BlogWhat Company Culture IS and IS NOT
  • Hiring
  • Startups
  • Team

What Company Culture IS and IS NOT

Frustrated. Disturbed. Disappointed. That’s how I feel after reading a recent article that appeared in Bloomberg Businessweek called “Job Applicants’ Cultural Fit Can Trump…

Rand Fishkin Rand Fishkin 10 Jan 2013 • 7 min read

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