Is Google+ Approaching Twitter’s Marketing Value?
On April 4th at 6:30pm Pacific Time I put up a blog post on this site and shared it on Twitter and Google+ (note:…
11 Tips I Gave to Marketers this Morning
Today finds me blogging from Australia, where I had the privilege of keynoting SMX Sydney and participating in a site clinic (wearing an SMX lab…
Scaling Teams and the Fight Against Human Nature
I’ve talked to a lot of founders about their startup experiences and one of the more consistent topics we eventually get to is that,…
Why I Never Want to Have a “For-Profit” Business
Making money is an excellent side-effect of successful businesses. But, it’s a terrible core purpose. Last week, Fred Wilson wrote one of my favorite…
The Expectation of 100%
It’s 4:36am. I’ve been awake for an hour, stumbling through email and catching up on reading. G and I flew back from London two…
The Long, Painful Journey to Better Self-Awareness
Erica and I are sitting on a small bus with 8 other fellow Mozcationers, in transit from Cape Town to a kloof on the…
What Do Correlation Metrics Really Tell Us About Search Rankings?
I’m excited to see the marketing field getting more interested in correlation data and metrics around SEO. There’s a lot of folks citing data…
What Company Culture IS and IS NOT
Frustrated. Disturbed. Disappointed. That’s how I feel after reading a recent article that appeared in Bloomberg Businessweek called “Job Applicants’ Cultural Fit Can Trump…
Why “Optimization” is a Terrible Way to Think About SEO
Sometimes we make assumptions that lead us in the wrong direction. I’ve made plenty, and I’ll continue to make them for as long as…
Startups Cannot Afford to Have Indispensable Employees (and not for the reason you think)
“Become indispenable to your employer.” That’s the advice I see from job training and professional coaches all the time. And I can empathize with…