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SparkToro BlogWhy Cash Bonuses Make No Sense in Startups
  • Hiring
  • Startups

Why Cash Bonuses Make No Sense in Startups

It’s tough competing for candidates with the likes of Google, Amazon, Microsoft and Facebook. In the past 6 months, we’ve lost bids for half…

Rand Fishkin Rand Fishkin 7 Aug 2012 • 3 min read
SparkToro BlogMy Favorite Board Meetings
  • Startups

My Favorite Board Meetings

When we first raised an investment round in 2007, SEOmoz’s board of directors (consisting of Michelle Goldberg from Ignition, Gillian & myself from Moz,…

Rand Fishkin Rand Fishkin 6 Aug 2012 • 3 min read
SparkToro BlogOne Bad, “Policy Change” Email Can Kill Company Culture
  • Startups

One Bad, “Policy Change” Email Can Kill Company Culture

We’ve all received a work email that made us cringe – the ones that sound formal and threatening or vaguely like a punishment for…

Rand Fishkin Rand Fishkin 3 Aug 2012 • 6 min read
SparkToro BlogHow We Cheat at Conferences (and why you should, too)
  • Marketing
  • Moz
  • Startups

How We Cheat at Conferences (and why you should, too)

Every year for the last 7, we’ve held a customer event in Seattle during the summer (and only been rained on 3, maybe 4…

Rand Fishkin Rand Fishkin 2 Aug 2012 • 3 min read
SparkToro BlogDomain Bias: Why Branding & Search Marketing Cannot Be Separated
  • Marketing

Domain Bias: Why Branding & Search Marketing Cannot Be Separated

Let’s say you’re visiting Phoenix, AZ for the first time. You head to Google and type in a search query for “best restaurants Phoenix,”…

Rand Fishkin Rand Fishkin 1 Aug 2012 • 3 min read
SparkToro BlogThe Big Picture Conversation
  • Startups

The Big Picture Conversation

I feel like a broken record. Lately, I’ve been sitting down with founder friends of mine and having a discussion about how their business…

Rand Fishkin Rand Fishkin 31 Jul 2012 • 3 min read
SparkToro BlogBelief in the Mythical, “10X” Hire Hurts Your Team
  • Hiring
  • Startups

Belief in the Mythical, “10X” Hire Hurts Your Team

There’s a long-running meme in the tech & startup ecosystems that goes something like this: The top 10% in any given professional field are…

Rand Fishkin Rand Fishkin 30 Jul 2012 • 5 min read
SparkToro BlogEvents Can Be Both Wonderful & Dangerous Places to Launch
  • Marketing
  • Startups

Events Can Be Both Wonderful & Dangerous Places to Launch

This week at Mozcon brought some big launches of new products and projects – the Google Algorithm weather forecast project, Mozcast, the new job…

Rand Fishkin Rand Fishkin 27 Jul 2012 • 3 min read
SparkToro BlogHacking the Character Litmus Test
  • Hiring
  • Startups

Hacking the Character Litmus Test

I had coffee with SEOmoz’s new recruiter, Sierra, recently. She’s amazing, and she has to be. The people who make up our team over…

Rand Fishkin Rand Fishkin 25 Jul 2012 • 3 min read
SparkToro BlogA Philosophy for Startup Success: Choose Short Men
  • Marketing
  • Startups

A Philosophy for Startup Success: Choose Short Men

One of the not-so-surprising facts about online dating is that short men and tall women tend to do poorly in comparison to their peers.…

Rand Fishkin Rand Fishkin 25 Jul 2012 • 4 min read

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