5-Minute Whiteboard: Why You Can’t Just Crank Up Marketing to Get More Sales
CEO/Sales Leader: “Hey marketing team! We’re behind on our quarterly sales goals and only have 3 weeks left. Do some marketing why doncha?! Crank…
Tactics
How One Media Placement Led to 1,600 Customers — And How You Can Do It Too
“But, customer acquisition isn’t how you measure the success of public relations.” I didn’t have formal PR or marketing training and still, I knew…
5-Minute Whiteboard: Zero-Click Marketing 101
Zero Click Marketing is now a book! You can preorder it today, and you’ll get it in the fall. When did you first promote…
How Do You Create a Great Marketing Strategy? | 5-Minute Whiteboard
This week, I’m going back to basics. Not because you need a refresher course, but because so many of us are frustrated in the…
Your Burning Questions About Google Analytics 4 (GA4)
Google Analytics 4 (GA4) officially launches July 1, 2023. If you’re here, it’s probably because you’re not quite ready for it. Fear not, friend!…
Your New KPIs to Gauge Content Quality
Rand hates the phrase “high-quality content.” Quality is entirely subjective. And because it’s subjective, it’s impossible to measure, let alone find agreed-upon standards. Here’s…
How Being Customer-Led Can Double the Impact of Your Traffic
This is a guest post by Georgiana Laudi and Claire Suellentrop of SaaS educational and growth consultancy Forget the Funnel. They are the co-authors…
“High Quality Content” is the Most Useless Phrase in Marketing; We Can Do Better
Did you watch the television program Ted Lasso? You probably did; it has the ubiquity of the 1980s’ The Golden Girls in an era…
A Crash Course in Speaking at Conferences
Out of curiosity, I Googled, “public speaking tips” and the first piece of advice I saw was: “Breathe.” After my eyes rolled out of…
Too Few Marketers Grasp the Difference Between Strategy vs. Tactics; We Need to Fix That
Look, I get it. For (at least) the first decade of my career, I, too, foolishly conflated strategy and tactics. I’d say things like:…