SparkToro’s Mission, Vision, and Values: BELUX
Those skilled in the art of BS detection can tell you that 99% of company mission, vision, and values statements are meaningless. For corporate…
Team
SparkToro’s Year 2 Retrospective: Can Chill Work, Alternative Funding, and an Indie Approach Scale?
Two years ago today, at the nerve-wracking start of a global pandemic, we launched SparkToro. Since then, we’ve learned a lot, and uncovered plenty…
Hustle Culture vs. Chill Work
A few weeks ago, Wil Reynolds and I were on a video call together. I think I joined in a couple minutes after him,…
Welcome to SparkToro’s Marketing Architect: Amanda Natividad
Every few years, I stumble across a human being whose personal values, professional work, and communication style so perfectly resonates with my own that…
SparkToro’s Year One Retrospective
On April 23rd, 2020, at what felt like the worst time to start a new business in a hundred years, SparkToro launched for the…
NEW in SparkToro: Content and Profile Text Insights
What does your audience talk about online? How do they describe themselves? What hashtags do they use? Prior to social media aggregation software, answering…
One Customer Feedback Email Changed Our Startup’s Trajectory
Building a new company means constantly managing one’s emotions. The high highs of days when everything’s golden inevitably give way to the low lows…
Why You Should Hire Agencies & Consultants (for everything you can)
In my first decade as a tech CEO, I consistently got advice about how building a great team was essential to building a great…
SparkToro’s Statement on Racial Injustice
SparkToro is a tiny company of just two people, Casey and Rand. Our small size does not preclude us from taking a role nor…
SparkToro’s Finally Here
Almost two years ago, Casey Henry and I joined forces on SparkToro in the hopes of solving a thorny, expensive, long-standing problem in the…