Inferred Links Will Replace the Link Graph
For 25 years, links have been core to how Google ranks web pages. But, today, I think most marketers dramatically overestimate their importance. There’s…
Something is Rotten in Online Advertising
What the #$%* is going on with the digital advertising ecosystem? Where to even begin… Should we start with the upcoming loss of third-party…
What Should Digital Marketing Agencies Focus on in the Year Ahead?
A few weeks ago, I received a lovely email with an important question: what should digital marketing agencies focus on in 2021 and beyond?…
The Three Biggest Problems Folks Have When Searching SparkToro
Tens of thousands of marketers, researchers, product managers, and more are using SparkToro to learn more about their audiences. That’s inspiring. I love it.…
The Best Damn Food & Drink Gift Guide on the Web
What’s in this guide that makes it so good? 37 small, privately-owned, high-quality businesses you’ll actually want to support, 75+ delicious food and beverage…
Social Networks “Optimize for Engagement.” What Does That Mean for Marketers?
I’m a firm believer that incentives and systems govern behavior at scale. If you want to understand why companies make the decisions they do,…
I Blogged Every Night for a Week. It Went Terribly.
Friends, I want you to look at a Google Analytics traffic graph with me. It’s not pretty, but sometimes we can learn more from…
Marketing Takeaways from the 2020 US Election | Part V: Brand Familiarity & The Weaknesses of Product
Welcome to the final episode in our five part exploration of the 2020 US election from a marketing lens. If you haven’t already, make…
Marketing Lessons from the 2020 Election | Part IV: Narratives & Information Distribution
Welcome to the penultimate episode (part 4/5) in our ongoing analysis of the 2020 US elections. If you haven’t already, check out part one,…
Marketing Lessons from the 2020 Election | Part III: Polling Problems & Growing Fans vs. Persuading Converts
It’s time for part three (of five) in our ongoing analysis of the 2020 US elections. If you haven’t already, check out part one,…