New in SparkToro: Enhanced Text and Hashtag Insights
Just last week we released the new Press tab, but we’re at it again with another upgrade for your SparkToro account—albeit a more modest…
SaaS Churn and Short-Term Customers: The Contrarian View
Ever wonder why so many business software companies make it so darn difficult to start using their products? Or why subscription-focused tools are so…
NEW SparkToro Feature: Discover the Press/Media Sources That Reach Your Audience
I’m excited to announce that today, SparkToro is launching a new tab, with new data, for all customers: free and paid. When you perform…
Inferred Links Will Replace the Link Graph
For 25 years, links have been core to how Google ranks web pages. But, today, I think most marketers dramatically overestimate their importance. There’s…
Something is Rotten in Online Advertising
What the #$%* is going on with the digital advertising ecosystem? Where to even begin… Should we start with the upcoming loss of third-party…
What Should Digital Marketing Agencies Focus on in the Year Ahead?
A few weeks ago, I received a lovely email with an important question: what should digital marketing agencies focus on in 2021 and beyond?…
The Three Biggest Problems Folks Have When Searching SparkToro
Tens of thousands of marketers, researchers, product managers, and more are using SparkToro to learn more about their audiences. That’s inspiring. I love it.…
The Best Damn Food & Drink Gift Guide on the Web
What’s in this guide that makes it so good? 37 small, privately-owned, high-quality businesses you’ll actually want to support, 75+ delicious food and beverage…
Social Networks “Optimize for Engagement.” What Does That Mean for Marketers?
I’m a firm believer that incentives and systems govern behavior at scale. If you want to understand why companies make the decisions they do,…
I Blogged Every Night for a Week. It Went Terribly.
Friends, I want you to look at a Google Analytics traffic graph with me. It’s not pretty, but sometimes we can learn more from…