When Choosing Marketing Channels, Visualize the Curve
Business Owner: “We’re launching a new company/website/campaign and want to buy ads that can get us some customers. Once that’s working, we’ll invest in…
SparkToro Now Has 50% More Podcasts
The Short Version: Every SparkToro search you perform now contains far more podcasts. That’s because we’ve made more connections between podcasts and their (or…
One Customer Feedback Email Changed Our Startup’s Trajectory
Building a new company means constantly managing one’s emotions. The high highs of days when everything’s golden inevitably give way to the low lows…
In 2020, Two Thirds of Google Searches Ended Without a Click
In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click…
Marketing Personas Are Almost Always a Boondoggle (but they don’t have to be)
Boss: “We need marketing personas for each of our customer targets.”You: “Got it. What problems are these personas meant to solve?”Boss: “You know, um……
The Paradox of Content Marketing to Beginners vs. Experts
Over the last 20 years, I’ve done a lot of educational content campaigns, both for my own companies, and to help others. But it’s…
The Secret Is… There Is No Secret.
This is a blog post about spaghetti alla carbonara. It is also a blog post about the perfection of simple things. And about the…
New in SparkToro: Enhanced Text and Hashtag Insights
Just last week we released the new Press tab, but we’re at it again with another upgrade for your SparkToro account—albeit a more modest…
SaaS Churn and Short-Term Customers: The Contrarian View
Ever wonder why so many business software companies make it so darn difficult to start using their products? Or why subscription-focused tools are so…
NEW SparkToro Feature: Discover the Press/Media Sources That Reach Your Audience
I’m excited to announce that today, SparkToro is launching a new tab, with new data, for all customers: free and paid. When you perform…