How to Invest in Episodic Content that Promotes Itself
I’ve long been bullish on episodic content; in fact, I think it’s likely the best kind of long-term content investment most online brands can…
The Case for Permissionless Co-Marketing
There’s a marketing tactic you’ve never heard of. It barely has a name yet. But, many of the best marketers are already practicing it.…
Hook, Line, and Sinker: A Model for Crafting Successful, Viral Content
Despite studying content that overachieves for years, it’s only in the past few months that I’ve stumbled into a mental model I’ve called: Hook,…
Influence Maps—The Best Marketing Framework You’ve Never Heard Of
When you find a tool that massively improves your work’s effectiveness and dramatically cuts down on poor decision-making, there are two natural responses: “This…
The Best Damn Food & Drink Gift Guide 2021
Welcome back to the best edible, potable guide to gift-giving the Internet has to offer. Like last year, we’ve assembled a lengthy list of…
What if Performance Advertising is Just an Analytics Scam?
“What the pandemic showed is we can take marketing down to zero and still have 95% of the same traffic as the year before.…
Shoot Your Shot: A Guide to Effective Cold Outreach
“What response rate do you get with cold outreach?” In a recent SparkToro Office Hours, someone asked me this question. It’s at least 80%.…
Hustle Culture vs. Chill Work
A few weeks ago, Wil Reynolds and I were on a video call together. I think I joined in a couple minutes after him,…
The Incentives to Publish No Longer Reward the Web’s Creators
It’s been almost two months since my last post here. For those of you who pay attention to the digital marketing world, the infrequency…
Welcome to SparkToro’s Marketing Architect: Amanda Natividad
Every few years, I stumble across a human being whose personal values, professional work, and communication style so perfectly resonates with my own that…