Influence Maps—The Best Marketing Framework You’ve Never Heard Of
When you find a tool that massively improves your work’s effectiveness and dramatically cuts down on poor decision-making, there are two natural responses: “This…
The Best Damn Food & Drink Gift Guide 2021
Welcome back to the best edible, potable guide to gift-giving the Internet has to offer. Like last year, we’ve assembled a lengthy list of…
What if Performance Advertising is Just an Analytics Scam?
“What the pandemic showed is we can take marketing down to zero and still have 95% of the same traffic as the year before.…
Shoot Your Shot: A Guide to Effective Cold Outreach
“What response rate do you get with cold outreach?” In a recent SparkToro Office Hours, someone asked me this question. It’s at least 80%.…
Hustle Culture vs. Chill Work
A few weeks ago, Wil Reynolds and I were on a video call together. I think I joined in a couple minutes after him,…
The Incentives to Publish No Longer Reward the Web’s Creators
It’s been almost two months since my last post here. For those of you who pay attention to the digital marketing world, the infrequency…
Welcome to SparkToro’s Marketing Architect: Amanda Natividad
Every few years, I stumble across a human being whose personal values, professional work, and communication style so perfectly resonates with my own that…
NEW in SparkToro: Demographics (also, our pricing tiers are changing tomorrow)
Friends, I’ve got great news. If demographics data is valuable to your market research, targeting, persona-building, or marketing tasks, SparkToro just became your best…
There Are Four Kinds of Keyword Research; Make Sure You’re Doing the Right One(s)
Keyword research is broader than you might think, friends. If you’re in a rush, just click below to jump to that section: Keyword research…
The “Marketing is Evil” Problem.
“I hate marketing.““Marketing is evil.““Marketing doesn’t work.““Marketing doesn’t work on me.““I’ll never buy from a company that markets to me.“ My best argument against…