SparkToro’s Mission, Vision, and Values: BELUX
Those skilled in the art of BS detection can tell you that 99% of company mission, vision, and values statements are meaningless. For corporate…
SparkToro & Followerwonk Joint Twitter Analysis: 19.42% of Active Accounts Are Fake or Spam
TL;DR – From May 13-15, 2022, SparkToro and Followerwonk conducted a rigorous, joint analysis of five datasets including a variety of active (i.e. tweeting)…
SparkToro’s Year 2 Retrospective: Can Chill Work, Alternative Funding, and an Indie Approach Scale?
Two years ago today, at the nerve-wracking start of a global pandemic, we launched SparkToro. Since then, we’ve learned a lot, and uncovered plenty…
Provable Marketing Attribution is a Boondoggle; Trust Your Gut Instead
You’ve heard the marketing analytics spiel before. It goes something like: Marketing journeys are long, complicated, multi-channel paths. Tracking them is always imperfect, but…
8 Counterintuitive Marketing Strategies That Actually Work
Cold outreach is typically seen as a numbers game: hit as many inboxes as you can, assuming 5% or fewer will convert. But I’ve…
What Your Marketing Needs is a Bad Guy
If you’re a big brand, already established, conservative in your ways and happy with your performance, this advice isn’t for you. But, if you’re…
Is This a Twitter Thread or a Blog Post?
Eureka! I just had a great idea for a blog post… or wait.. maybe it’s short enough to be a Twitter thread. Y’know what?…
How to Invest in Episodic Content that Promotes Itself
I’ve long been bullish on episodic content; in fact, I think it’s likely the best kind of long-term content investment most online brands can…
The Case for Permissionless Co-Marketing
There’s a marketing tactic you’ve never heard of. It barely has a name yet. But, many of the best marketers are already practicing it.…
Hook, Line, and Sinker: A Model for Crafting Successful, Viral Content
Despite studying content that overachieves for years, it’s only in the past few months that I’ve stumbled into a mental model I’ve called: Hook,…