The Episodic Content Creator’s Guide to Using SparkToro
Last Saturday, I received an email from Rich Wilan, founder of Fascinate Productions. Rich and his team help podcast creators build audiences and top…
Google, Apple, and Amazon Stifle Innovation When They Favor Their Own Products
The SparkToro team got an exciting surprise on Sunday evening: a mention of our research on Last Week Tonight by John Oliver. The full…
You Don’t Need a Buyer Persona. You Need Multiple Audience Personas.
Update: We hosted a SparkToro Office Hours webinar about audience personas. Sign up to watch the replay. I have a bone to pick with…
SparkToro’s Mission, Vision, and Values: BELUX
Those skilled in the art of BS detection can tell you that 99% of company mission, vision, and values statements are meaningless. For corporate…
SparkToro & Followerwonk Joint Twitter Analysis: 19.42% of Active Accounts Are Fake or Spam
TL;DR – From May 13-15, 2022, SparkToro and Followerwonk conducted a rigorous, joint analysis of five datasets including a variety of active (i.e. tweeting)…
SparkToro’s Year 2 Retrospective: Can Chill Work, Alternative Funding, and an Indie Approach Scale?
Two years ago today, at the nerve-wracking start of a global pandemic, we launched SparkToro. Since then, we’ve learned a lot, and uncovered plenty…
Provable Marketing Attribution is a Boondoggle; Trust Your Gut Instead
You’ve heard the marketing analytics spiel before. It goes something like: Marketing journeys are long, complicated, multi-channel paths. Tracking them is always imperfect, but…
8 Counterintuitive Marketing Strategies That Actually Work
Cold outreach is typically seen as a numbers game: hit as many inboxes as you can, assuming 5% or fewer will convert. But I’ve…
What Your Marketing Needs is a Bad Guy
If you’re a big brand, already established, conservative in your ways and happy with your performance, this advice isn’t for you. But, if you’re…
Is This a Twitter Thread or a Blog Post?
Eureka! I just had a great idea for a blog post… or wait.. maybe it’s short enough to be a Twitter thread. Y’know what?…