The Dirty Secret to Ranking #1 in Google (Part 3 of 3)
Years ago, one might reasonably separate the elements of Google’s results into distinct entities: Google News, Books, Videos, Images, Local… But today it’s near-impossible.…
The Dirty Secret to Ranking #1 on Google (Part 2 of 3)
Yesterday, we explored how Google puts their own products before any others, often regardless of quality. When they do, *even* when those results are…
The Dirty Secret to Ranking #1 on Google (part 1 of 3)
For the last few years, I’ve had a tongue-in-cheek phrase on my official bio that reads: “If you feed him great pasta or great…
SparkToro’s Statement on Racial Injustice
SparkToro is a tiny company of just two people, Casey and Rand. Our small size does not preclude us from taking a role nor…
22 Minutes on Audience Intelligence: Slides, Video, & Q+A
Last week, I was honored to join Jeff Sauer’s superb Data Driven U for a class on audience intelligence. And, thankfully, kindly, Jeff gave…
Why Marketing Flywheels Work
The first few years of my career were awful. Drowning in debt, losing nine out of ten pitches for new business, failing to earn…
Want Your Content to Succeed? Make it Resonate with the Right Audience (no, not that one).
You know the stats. 75% of content gets no links. 91% of content earns no Google traffic. 85%+ of content earns fewer than ten…
How to Use Your First Ten SparkToro Searches
Before SparkToro existed, the process of researching a brand’s audience was a frustrating one. I know, because I helped a lot of friends, especially…
How to Create a Launch Outreach List in <10 Minutes
It’s crunch time. You’ve got an upcoming launch — a big piece of content, new research whitepaper, a brand new feature, product, or service…
SparkToro’s Finally Here
Almost two years ago, Casey Henry and I joined forces on SparkToro in the hopes of solving a thorny, expensive, long-standing problem in the…