Vanity Metrics May Not Be All Bad
It’s becoming common wisdom in the SEO, startup, and marketing worlds that so-called vanity metrics are accursed trolls of numbers, sent from the fiery…
Google’s Updated SEO Advice is Almost Correct
Here’s what Google used to say about how to improve rankings in their search engine results: “In general, webmasters can improve the rank of their sites…
I’m Swapping CEO Roles with Wil Reynolds of SEER
For the last 6.5 years, I’ve had a fairly singular role as CEO of a venture-backed, software startup in Seattle. While that job has…
Vision-Based Framework
Some companies exist primarily (or exclusively) to make money. Others exist for a variety of non-financial (or pseudo-financial) reasons. But in much of the…
The Growth of Web Marketing Fields
I’m always interested to see how the field of web marketing is changing over time and what skills, tactics, and practices are receiving particular…
Generosity & Entitlement
I’ve been trying something new at Moz. I schedule 90 minutes every week or two for “office hours,” and invite anyone from any team…
It Just Depends What You Want to Consider
I know that I am among the luckiest, most blessed human beings to have ever existed on the planet since the dawn of time.…
Well, He’s Not Going to Get Very Far
Company culture is incredibly fragile. It’s hard for founders/CEOs/execs to understand how little faith and trust people have in us when we stand up…
If Management is the Only Way Up, We’re All F’d
Geraldine used to love her job at Cranium (the board game startup in Seattle, prior to the Hasbro acquisition & layoffs). She wrote questions…
We’ll Work for Peanuts. But We Won’t Work Without Meaning.
For the first 6 years of my career, I made less than $20,000/year. For 18 months, I made more, but then I made less…