SparkToro Blog

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Inflection Points: Bravery vs. Foolishness

Inflection points in startup life technically happen every day, but in my experience, there’s a difference between the once-a-week variety and the truly BIG decisions – to sell the company, to raise funding, to pivot on business models, to expand into a new location or new product. Sometimes these happen organically as a result of

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Just Keep Going

In 1997 I was just graduating from high school and started to design small business websites using Microsoft Frontpage and a variety of amateurish HTML hacks. In 2001, I dropped out of college, two classes away from graduating to work full time at a tiny web consulting business with my Mom. That didn’t go very

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Sometimes VC Just Ain’t Enough

We’ve gotten a lot of interest from venture capital, private equity and other types of investment firms lately at Moz. Nearly every week features a phone call or two to answer some of that inbound interest. I suspect it’s due to multiple factors, but the current, hot investment environment and  upward slope of the search marketing

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The Dangerous Hubris of the Startup World

Students of history will almost certainly be familiar with the 7 Deadly Sins – the list of human vices that are,  purportedly, the source for much of humanity’s evil. Of these, one in particular stands out: In almost every list  Pride, or  hubris, is considered the original and most serious of the seven deadly sins, and the source

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“You Can’t Do It” is Powerful Motivation

From age 20-26, I was, quite possibly, the world’s worst entrepreneur. I dropped out of college two classes away from graduating. In a typically low financial risk business – consulting – I managed to rack up hundreds of thousands in debt building, well, nothing. Wracked by credit card and equipment loan debt I had no

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“You Can’t Do It” is Powerful Motivation

From age 20-26, I was, quite possibly, the world’s worst entrepreneur. I dropped out of college two classes away from graduating. In a typically low financial risk business – consulting – I managed to rack up hundreds of thousands in debt building, well, nothing. Wracked by credit card and equipment loan debt I had no

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The Algorithm + the Crowd are Not Enough

In the last decade, the online world has been ruled by two, twin forces: The Crowd and The Algorithm. The collective “users” of the Internet (The Crowd) create, click, and rate, while mathematical equations add scalability and findability to these overwhelming quantities of data (The Algorithm). Like the moon over the ocean, the pull of

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A Cautionary Tale from the Startup World

A few years back, several close friends of mine worked for a remarkable startup. Their trajectory was incredible, growing from $0-$75+ million dollars in their first 4 years and becoming a recognized brand name in the process. At its height, the company employed more than 130 people and their products reached customers in dozens of