Audience Research Brief: How We’d Market to Mid-Market RevOps Leaders
But seriously, how does audience research inform your marketing strategy? I often say audience research is the heart of it all. And in a…
audience research
You’ve Done the Audience Research… Now What?
Our friend Tommy Walker, founder of The Content Studio, contributed the following, superb, much-needed article; thank you sir! Tommy was the Editor-in-Chief at ConversionXL,…
The Fastest Way to Understand Your Audience Without Talking to Them
“Talk to your customers” is one of the most common pieces of advice in marketing. And it’s not wrong. But it’s also not always…
How to Find (Not Guess) Your Target Audience: A Data-Driven Approach
We all know what a target audience is. Or at least we think we do. We’ve written “target audience” in strategy documents and nodded…
Getting Executive Buy-In: How to Tie Audience Research to Business Strategy
It’s a tale as old as time, or uh… for as long as you’ve been doing digital marketing: You’ve uncovered powerful audience insights that…
How to Turn Audience Research Into Content Ideas
If you’ve ever stared at a blank content calendar wondering what to create next, you’re not alone. Even the most prolific writers* sometimes feel…
Audience Research: The Complete Guide for Marketers in 2025
Editor’s Note, May 2025: We are hosting a free webinar that walks you through how to do audience research. RSVP to join us on…