Month: October 2020

Data Product Psychology SparkToro

Analyze Your Audience’s Political & Media Behavior in SparkToro

Rand FishkinBy Rand Fishkin
In our ongoing quest to provide unique, valuable audience intelligence, we’re launching a brand new feature in SparkToro today: Media and Political Insights. You’ll find this data available in the Audience Insights section of any SparkToro search. Any timing of this release with major, upcoming political events is purely coincidental… 😉 ABOVE: Media and Politics Insights for users of the…
Hiring Marketing Psychology Startups Team

Why You Should Hire Agencies & Consultants (for everything you can)

Rand FishkinBy Rand Fishkin
In my first decade as a tech CEO, I consistently got advice about how building a great team was essential to building a great business. Agencies and consultants were never part of this conversation. It was always: hire full-time employees in areas where you need a competitive advantage; only hire agencies for functions you want to put on autopilot or…
Book Hiring Moz Personal

I’m Ending My Tenure on Moz’s Board & Welcoming Tara Reed and Asia Orangio

Rand FishkinBy Rand Fishkin
The short, short version: After stepping down as CEO in 2014 and leaving the company in 2018, as of a signature earlier today, I’m officially off Moz’s board of directors. The incredibly impressive CEO & founder of DemandMaven, Asia (Matos) Orangio accepted my offer to fill the chairperson seat. Simultaneously, I nominated Apps Without Code‘s extraordinary founder and CEO, Tara…

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