Too Few Marketers Grasp the Difference Between Strategy vs. Tactics; We Need to Fix That
Look, I get it. For (at least) the first decade of my career, I, too, foolishly conflated strategy and tactics. I’d say things like:…
The Creator Economy Is Far From Overblown
I came across Alex Kantrowitz’s The Creator Economy Was Way Overblown in my weekend reading. It’s well-written, but completely wrong. Here’s an excerpt of…
Why Marketers Should Follow Their Audiences, Not Predict the Future
It’s 2017, and you convince your executives to be early adopters of the #Web3 trend. Blockchain-based product investments, marketing with NFTs, perhaps your own…
Maybe Better Tools Make Us Better Creators
A couple weeks ago, I asked on Mastodon about getting a new, lightweight travel laptop. I got a bunch of kind replies, but it…
Why Marketers, Creators, and Brands Should Start Using Mastodon ASAP
I joined Twitter in June, 2007. It turned out to be a very smart move; over the next decade, that network had a massive…
How Rand Makes Those Split-Screen Videos You See on LinkedIn and Twitter
Several times a week, I post videos that look like this on (usually) LinkedIn and Twitter: They tend to get a lot of engagement…
NEW: Audience Tracking is Now Available in SparkToro
Since our launch in 2020, SparkToro has helped thousands of marketers uncover the most popular demographic and behavioral attributes of their target audiences. Emphasis…
The Best Damn Food & Drink Gift Guide 2022
For the third year in a row, we’re back! Our annual food and drink gift guide features our favorite products — ones we’ve used…
Which 3rd-Party Traffic Estimate Best Matches Google Analytics?
In July and August of this year, SparkToro solicited (via Twitter, our email newsletter, LinkedIn, Facebook, and Instagram) voluntary sharing of Google Analytics data…
How to Measure “Hard-to-Measure” Marketing Channels
I’ve ranted endlessly about how marketing leaders refuse to invest in hard-to-measure marketing channels like PR, media, native social, events, many types of content,…