SparkToro’s Prices Are Going Up (but not for everyone)
Here’s the short version, friends: Starting February 9, 2023 (one week from now) we’re rolling out new, higher prices for each of SparkToro’s pricing…
You can’t hire ambitious people and then ask them to stop being ambitious.
Hiring managers, executives, CEOs—especially those in tech—are proud to say that we only consider applicants with an unrelenting drive for success and a track…
Too Few Marketers Grasp the Difference Between Strategy vs. Tactics; We Need to Fix That
Look, I get it. For (at least) the first decade of my career, I, too, foolishly conflated strategy and tactics. I’d say things like:…
The Creator Economy Is Far From Overblown
I came across Alex Kantrowitz’s The Creator Economy Was Way Overblown in my weekend reading. It’s well-written, but completely wrong. Here’s an excerpt of…
Why Marketers Should Follow Their Audiences, Not Predict the Future
It’s 2017, and you convince your executives to be early adopters of the #Web3 trend. Blockchain-based product investments, marketing with NFTs, perhaps your own…
Maybe Better Tools Make Us Better Creators
A couple weeks ago, I asked on Mastodon about getting a new, lightweight travel laptop. I got a bunch of kind replies, but it…
Why Marketers, Creators, and Brands Should Start Using Mastodon ASAP
I joined Twitter in June, 2007. It turned out to be a very smart move; over the next decade, that network had a massive…
How Rand Makes Those Split-Screen Videos You See on LinkedIn and Twitter
Several times a week, I post videos that look like this on (usually) LinkedIn and Twitter: They tend to get a lot of engagement…
NEW: Audience Tracking is Now Available in SparkToro
Since our launch in 2020, SparkToro has helped thousands of marketers uncover the most popular demographic and behavioral attributes of their target audiences. Emphasis…
The Best Damn Food & Drink Gift Guide 2022
For the third year in a row, we’re back! Our annual food and drink gift guide features our favorite products — ones we’ve used…