5-Minute Whiteboard: Why You Can’t Just Crank Up Marketing to Get More Sales
CEO/Sales Leader: “Hey marketing team! We’re behind on our quarterly sales goals and only have 3 weeks left. Do some marketing why doncha?! Crank…
5-Minute Whiteboard: Zero-Click Marketing 101
Zero Click Marketing is now a book! You can preorder it today, and you’ll get it in the fall. When did you first promote…
How Do You Create a Great Marketing Strategy? | 5-Minute Whiteboard
This week, I’m going back to basics. Not because you need a refresher course, but because so many of us are frustrated in the…
5-Minute Whiteboard: How Obsession with Attribution Warps Marketing Investments
Why do 90% of marketing dollars flow to paid/performance channels that provide attribution? HINT: It’s not because ads are 10X more effective than organic…
5-Minute Whiteboard: Measurement vs. Attribution
Howdy SparkToro fans and welcome to the first edition of a new series we’re experimenting with—short, whiteboard style explainer videos. This inaugural video covers…
SparkToro Year 3 Retrospective: Investor Payback, Systemic Challenges, and V2 on the Way
3 Years ago, SparkToro launched in the midst of a world-changing pandemic. In 2021 and 2022 I wrote updates about this business’ journey, both…
New Research: Dark Social Falsely Attributes Significant Percentages of Web Traffic as “Direct”
When site owners and marketers log into their analytics tools to determine how visitors discover and reach their properties, they expect accurate information. Unfortunately,…
“High Quality Content” is the Most Useless Phrase in Marketing; We Can Do Better
Did you watch the television program Ted Lasso? You probably did; it has the ubiquity of the 1980s’ The Golden Girls in an era…
AI-Generated Content is the New Floor
Anyone can make it. Most of it is at least OK. Some of it’s pretty good. A few folks are already sharpening their skills…
NEW: Custom Search & Custom Audiences Offer Incredible New Ways to Use SparkToro
Updated April 10, 2024: We relaunched SparkToro with new data sources. In that update, we also renamed “Custom Search” to “Advanced Search.” If you have a…