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Posts by Rand Fishkin:

Data Marketing

Is SEO Opportunity Growing or Shrinking?

Rand FishkinBy Rand Fishkin
It’s our existential question as SEO professionals — is SEO still growing? Or have Google’s actions reduced the opportunity potential? I see this phrased in all sorts of ways: Are there more searches on Google this year than last year? Is Google taking more of the search traffic for themselves? Do more or fewer clicks go to the organic results…
Events Marketing

How Cultural Conditioning Biases Us to Make Bad Decisions in Our Lives, Our Work, & Our Marketing (my talk from INBOUND 2017)

Rand FishkinBy Rand Fishkin
This week I was invited to give a spotlight talk at Hubspot’s INBOUND in Boston. INBOUND is a unique event for me. It’s typically the largest in-person audience I’ll speak to in a given year (often in excess of 3,000 people in the room), and a less SEO-focused crowd than usual. Most of the time, I’m just trying to impress…
Marketing

A Case Study in Google’s Use of Visit & Click Data

Rand FishkinBy Rand Fishkin
There’s still a weirdly large percent of the SEO and web marketing worlds that, despite overwhelming evidence, don’t believe that Google is collecting or using visit, engagement, click-through or clickstream data. This week, we stumbled across a superb example of the search giant doing just that, so I had to share. Something funny happens when you Google from the Mozplex…
Moz Startups Team

Moz Returns to SEO

Rand FishkinBy Rand Fishkin
Preface: This is a hard post to write, and one that’s taken far longer than I hoped to publish. Never before have I been so challenged to walk the line between empathy and transparency. Never before have I had to get a blog post approved by my boss, board, and legal team. And so I ask, humbly, that you read…
Events Marketing

What Are the Most Powerful, Mind-Expanding Ads You’ve Seen?

Rand FishkinBy Rand Fishkin
This year at Mozcon, we’re doing something new — featuring some of the most unique, creative, and mind-expanding advertisements of the last few years during the breaks (just before we introduce the next speakers). e.g. this praise-garnering Deutsche LA Volkswagen ad from 2011 But rather than just editorially select the ads, we’d love to have your contributions and +1s on…
Data Marketing

SEO Consultant/Agency Pricing, Structure, & Services (US & Canada Survey Results)

Rand FishkinBy Rand Fishkin
In late November/early December of 2015, I ran a survey of consultants and agencies asking deep questions about their structure, fees, employees, projects, and more. Thanks to responses from over 400 folks around the world, I’m able to share what I hope will be some of the most useful data from that project. Survey takers were primarily founders, owners, and…
Book

It’s Official: I’m Writing a Book that Will Be Published by Penguin/Random House’s Portfolio

Rand FishkinBy Rand Fishkin
Last week, I went to New York to pitch a book about transparency, startup struggles, and the last 15 years of Moz’s story to publishers. It wasn’t dissimilar from the VC-pitching process; lots of nervousness, waiting, hoping, and tension. But, midday Wednesday, after meetings on Monday and Tuesday, I received a phone call from my agent, Sylvie, with exciting news.…

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