SparkToro Blog

Posts by Rand Fishkin:

Marketing

You’ve Got Product/Market Fit… What About Marketing/Market Fit?

Rand FishkinBy Rand Fishkin
You’ve just been asked to take over the marketing strategy for a new company that makes innovative, high end restaurant equipment. They need their brand and message to reach chefs and owners of independent restaurants. What’s your process? If you’re a smart, responsible, thoughtful marketer, you’ll do something like this: Step One: Figure out what chefs + restauranters pay attention…
Events Startups

My Presentation from INBOUND 2018 Might Make You a Better Entrepreneur

Rand FishkinBy Rand Fishkin
Last week, I spoke at Hubspot’s INBOUND conference for the eighth year. For the first time, it was not under the auspices of my old company, Moz, nor was it centrally about web marketing. Instead, I focused on my experiences building a company and helping other entrepreneurs build their companies…. And I think, this was one of the best received…
Startups

A New, Free Tool to Determine the True Influence of a Twitter Account

Rand FishkinBy Rand Fishkin
Number of followers is a crap metric. And yet, as I’ve been watching and learning from folks who do content marketing, PR-focused outreach, social media marketing, and influencer campaigns, I’ve found that more than 90% of the time… that’s *exactly* what people use. They’ll nod their heads and say “yeah, I know it can be gamed,” or “yeah, some people…
SparkToro Startups

SparkToro Raised a Very Unusual Round of Funding & We’re Open-Sourcing Our Docs

Rand FishkinBy Rand Fishkin
The Short Version Our new company, SparkToro, LLC has just completed a $1.3mm angel financing. And, because we think our structure might be right for many other businesses, we’re making our documents open-source for anyone to use. The Story SparkToro is, obviously, a product of my and my cofounder, Casey‘s, experiences in the mostly venture-backed worlds of software startups. The…
Marketing SparkToro

Announcing SparkToro “Trending” — a Front Page for the Web Marketing World

Rand FishkinBy Rand Fishkin
Over the last decade, there have been numerous attempts to create an news aggregation tool for web marketers — Threadwatch, Sphinn, Inbound.org, GrowthHackers, Alltop — but none of them quite scratched the itch. Plus, almost all of them were susceptible to rampant spam and/or ugly drama+trolling in the comments. Casey (SparkToro’s cofounder) and I have lots of experience in this…

Keep up with SparkToro®