10 Problems Plaguing Influencer Marketing
Last week, I spoke at SMXL Milano on a panel about where social media and influencer marketing are headed. The moderator, Paolo Zanzottera, did…
Google CTR in 2018: Paid, Organic, & No-Click Searches
When Google’s search results look like this, content creators, web searchers, and Google all win. When they look like this (or this, or this,…
2018 Search Market Share: Myths vs. Realities of Google, Bing, Amazon, Facebook, DuckDuckGo, & More
For many years, there have been pervasive myths about where Americans search on the web, whether search is dying, whether Amazon (or Facebook, or…
We Analyzed Every Twitter Account Following Donald Trump: 61% Are Bots, Spam, Inactive, or Propaganda
Last week, SparkToro launched our third free tool, a service that analyzes Twitter accounts to estimate what percent of their followers are bots, spam,…
On SERP SEO – The Infuriating Reality of Search’s Future
Last week, I was invited to give the closing talk at Brighton SEO, one of the SEO field’s most well-attended events. The host, Kelvin…
SparkToro’s New Tool to Uncover Real vs. Fake Followers on Twitter
On our journey to creating a great search tool for audience intelligence, we realized that the data we use to measure influence is fatally…
The Powerhouses of the Internet Are Turning Hostile to Websites
Perhaps this was inevitable. In a system that encourages monopolies, and demands those monopolies increase growth rate and extract ever more revenue (sans caveats…
You’ve Got Product/Market Fit… What About Marketing/Market Fit?
You’ve just been asked to take over the marketing strategy for a new company that makes innovative, high end restaurant equipment. They need their…
My Presentation from INBOUND 2018 Might Make You a Better Entrepreneur
Last week, I spoke at Hubspot’s INBOUND conference for the eighth year. For the first time, it was not under the auspices of my…
The Future of SEO Has Never Been Clearer (nor more ignored)
I can’t recall a time over the past fifteen years where the next five years in the world of search engines and SEO seemed…