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Posts by Rand Fishkin:

Data Marketing Product

We Can Do Better Than Bit.ly

Rand FishkinBy Rand Fishkin
Of all the tools I use each day on the web, perhaps none frustrates me more than bit.ly. I like being able to track all the sharing I do across networks with a single URL shortener, but the site’s frustrating from numerous levels. Historic data and habit are most of what keeps me from moving to other services (along with…
Hiring Startups

Time Recovery Hacks

Rand FishkinBy Rand Fishkin
Startup life has intense time requirements. In the early phases, there’s a lot of nose-to-the-grindstone need, and if the company successfully scales, the internal and external demands on your time rise dramatically. With this blog, and my commitment to staying close to the everyday issues of the marketing industry, I’ve had to build up a lot of segmentation to effectively…
Data Marketing

More Retweets Lead to More Twitter Followers, Right?

Rand FishkinBy Rand Fishkin
Being a moderately analytical marketer, I should be pretty smart about assuming a correlation between two events that might not necessarily exist. And yet, for the past few years, I’ve foolishly done the opposite. Below is a chart of my Twitter follower growth from Followerwonk over the past 60 days: The spikes are probably days when I’ve sent some awesome…
Personal Psychology

There is No Work/Life Balance

Rand FishkinBy Rand Fishkin
I recently started getting some CEO coaching help from Jerry Colonna, at Brad & Amy‘s recommendation. The first session was introductory. The second one was revelatory. We talked about the Ireland trip (which Geraldine wrote about here). It was a really tough one, and it shook our marital relationship more than I thought was possible. When Jerry and I talked…

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