Marketing

One Customer Feedback Email Changed Our Startup’s Trajectory

Building a new company means constantly managing one’s emotions. The high highs of days when everything’s golden inevitably give way to the low lows…

Rand Fishkin 6 Apr 2021 7 min read

In 2020, Two Thirds of Google Searches Ended Without a Click

In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click…

Rand Fishkin 22 Mar 2021 6 min read

Marketing Personas Are Almost Always a Boondoggle (but they don’t have to be)

Boss: “We need marketing personas for each of our customer targets.”You: “Got it. What problems are these personas meant to solve?”Boss: “You know, um……

Rand Fishkin 8 Mar 2021 10 min read

The Paradox of Content Marketing to Beginners vs. Experts

Over the last 20 years, I’ve done a lot of educational content campaigns, both for my own companies, and to help others. But it’s…

Rand Fishkin 23 Feb 2021 6 min read

NEW SparkToro Feature: Discover the Press/Media Sources That Reach Your Audience

I’m excited to announce that today, SparkToro is launching a new tab, with new data, for all customers: free and paid. When you perform…

Rand Fishkin 25 Jan 2021 4 min read

Inferred Links Will Replace the Link Graph

For 25 years, links have been core to how Google ranks web pages. But, today, I think most marketers dramatically overestimate their importance. There’s…

Rand Fishkin 14 Jan 2021 10 min read