New Research: Google Search Grew 20%+ in 2024; receives ~373X more searches than ChatGPT
For years, two questions have dominated both marketers’ interest and the media’s coverage of Google Search: Are AI Tools taking market share away from…
Marketing
ROI vs. VOI: Smart Marketers Look Beyond the Numbers
Most of us default to Return on Investment (ROI) for measuring marketing success. It’s the tried-and-true metric that quantifies financial returns. Money in, money…
Unpopular Opinion: Public Relations is the Future of Marketing
Public relations is a dying trade. Mainstream media has less influence than ever. Pitching for coverage is a thankless, fruitless task. Yeah, well, I…
Audience Research: The Complete Guide for Marketers in 2025
Editor’s Note, May 2025: We are hosting a free webinar that walks you through how to do audience research. RSVP to join us on…
Why One-Pagers Are Dead (And What to Send Instead)
Recently I said that nobody wants your one-pager. Some of you disagreed, one of you quoted Limp Bizkit at me, a handful of your…
Traffic Is Down; Revenue Is… Up?
It’s weird times in the digital marketing universe. For decades, traffic and sales went together like peanut butter and jelly, cacio and pepe, palak…
The Digital Watercooler is Gone
I used to log onto Twitter in the mornings and see people talking about a major brand’s latest ad campaign, skim through the latest…
Why Do We Need Zero Click Marketing?
Zero Click Marketing is now a book! You can preorder it today, and you’ll get it in the fall. You’ve heard of zero click…
The Biggest Mistake We Make When Asking: “Where Are My Customers?”
It’s January, and that means many marketers are tasked with a project to identify new channels and sources of influence for new potential investments.…
Whoa. 5 New Data Features in SparkToro in 100 Days.
If you blinked in the past four months, you probably missed at least one major SparkToro release. And that’s a shame, because every single…