How to Find Those Hard-to-Reach Audiences in SparkToro… Fast
Updated: April 5th, 2024 (for SparkToro V2) Every day, I help folks in fascinating, unique niches uncover key information about the audiences for their…
Product
22 Minutes on Audience Intelligence: Slides, Video, & Q+A
Last week, I was honored to join Jeff Sauer’s superb Data Driven U for a class on audience intelligence. And, thankfully, kindly, Jeff gave…
How to Use Your First Ten SparkToro Searches
Before SparkToro existed, the process of researching a brand’s audience was a frustrating one. I know, because I helped a lot of friends, especially…
How to Create a Launch Outreach List in <10 Minutes
It’s crunch time. You’ve got an upcoming launch — a big piece of content, new research whitepaper, a brand new feature, product, or service…
SparkToro’s Finally Here
Almost two years ago, Casey Henry and I joined forces on SparkToro in the hopes of solving a thorny, expensive, long-standing problem in the…
SparkToro’s New Tool to Uncover Real vs. Fake Followers on Twitter
On our journey to creating a great search tool for audience intelligence, we realized that the data we use to measure influence is fatally…
A Look at the Keyword Research Tool Universe in 2015
In 2015, I’ve been pretty obsessed with keyword research and the tools web marketers are using to do it. I’ve made no secret of…
Launching Adventure Teams at Moz
Like many software companies moving from the early to growth stage, we’ve experienced our fair share of challenges and pains. At the start of…
Where Does Creativity Come From?
I love discovering that long-held wisdom or cultural beliefs are mythology. Ideas are so often what hold people back from achieving greater potential –…
Why Does a Big Funding Round Slow Down Your Pace of Innovation?
“Why can’t we build it faster?!” I’ve never met an entrepreneur in the software field who doesn’t ask themselves that question daily. For a…