Why Digital Marketing Agencies Have it Tough in 2023 | 5-Minute Whiteboard
3 months ago, a dear friend’s agency closed for good. 2 months ago, another close friend had a round of layoffs at their firm.…
The Final Chapter of My First Startup
I’ve told this story only once before. Never in writing. Never on video. My voice was shaky and I barely stumbled through it. But…
How to Future-Proof Your Marketing for an AI-Centric Search World? | 5-Minute Whiteboard
Today, Google’s search results still look (mostly) like lists of snippets and links, e.g. But, plenty of search marketers and industry observers suspect we’re…
Why the Least Measurable Marketing Channels Tend to Perform Best: 5-Minute Whiteboard
Content marketing, social media, events, PR, and marketing through sources-of-influence have consistently produced remarkable results for the companies I’ve run, and yet, most big…
The 3 Big Problems with Asking “How Did You Hear About Us?” | 5-Minute Whiteboard
Marketing attribution is dying. Ad blockers. Privacy laws. The death of third-party cookies. Keyword (not provided). Dark social. It’s an attribution-trained marketer’s nightmare. Knowing…
If Your Marketing Mix Doesn’t Match Your Customer’s Journey… You’re Gonna Have a Bad Time | 5-Minute Whiteboard
Imagine that you have perfect knowledge of how every potential customer starts their journey to learn about the kinds of solutions your business offers.…
We Analyzed Millions of ChatGPT User Sessions: Visits are Down 29% since May, Programming Assistance is 30% of Use
Generative AI, and ChatGPT in particular have been catnip to the tech press, the mainstream media, and the conversations of professionals in nearly every…
Two Announcements: SparkToro V2 Coming Soon and Brendan Hufford (Temporarily) Joining the Team
How is it only August? It feels like two years since January. Especially here at SparkToro, where the year’s had so much upheaval, despite…
Why the Worst Search Marketers Start Content Strategy with “SEO Keywords” — 5-Minute Whiteboard
I’m worried. Worried that thousands of agencies, in-house practitioners, and even marketing leaders who should know better are STILL prioritizing their content efforts based…
Modern Content Marketing: Your New Growth Flywheel
Many of us know the classic content marketing strategy to a tee. You use an SEO tool like Moz or Ahrefs to identify high…