5-Minute Whiteboard: Zero-Click Marketing 101
Zero Click Marketing is now a book! You can preorder it today, and you’ll get it in the fall. When did you first promote…
An Employee’s Guide to Building a Personal Brand
You don’t need to announce your bid to join the creator economy. You don’t need to sell templates or courses, or even start a…
A Marketing Team’s FAQ for Meta’s Threads App (Plus, Findings From Our Survey!)
If you work in marketing, there’s a good chance your leadership has asked you about Threads. If you work in social media marketing, then…
Maybe the Best Threads Strategy Right Now Is to Listen and Learn
When Threads launched on July 5, it was easy to get on the hype train. The battle for a Twitter replacement. A place where…
How Do You Create a Great Marketing Strategy? | 5-Minute Whiteboard
This week, I’m going back to basics. Not because you need a refresher course, but because so many of us are frustrated in the…
5-Minute Whiteboard: How Obsession with Attribution Warps Marketing Investments
Why do 90% of marketing dollars flow to paid/performance channels that provide attribution? HINT: It’s not because ads are 10X more effective than organic…
5-Minute Whiteboard: Measurement vs. Attribution
Howdy SparkToro fans and welcome to the first edition of a new series we’re experimenting with—short, whiteboard style explainer videos. This inaugural video covers…
SparkToro Year 3 Retrospective: Investor Payback, Systemic Challenges, and V2 on the Way
3 Years ago, SparkToro launched in the midst of a world-changing pandemic. In 2021 and 2022 I wrote updates about this business’ journey, both…
Your Burning Questions About Google Analytics 4 (GA4)
Google Analytics 4 (GA4) officially launches July 1, 2023. If you’re here, it’s probably because you’re not quite ready for it. Fear not, friend!…
Your New KPIs to Gauge Content Quality
Rand hates the phrase “high-quality content.” Quality is entirely subjective. And because it’s subjective, it’s impossible to measure, let alone find agreed-upon standards. Here’s…