A lot of folks have asked me about how the domain migration from seomoz.org to moz.com has gone after the past few months. Ruth Burr, who runs our in-house SEO, did a great job of sharing some details in her blog post on Surviving the Perfect Storm of Site Changes and her more in-depth webinar
7 Unlikely Recommendations for Startups & Entrepreneurs
By If you’ve been reading this blog much, you know I’m something of a contrarian. One of Moz’s core values is, in fact, to be the exception to the rule, and a big part of that comes from my personal ethos of going against the grain. I love the startup world, but I really love the
Ambition vs. Obligation
By Tonight, I’m up late, like I am almost every night. I wanted to write a different post – to put up a “big content” piece I worked on over the weekend while my wife was visiting family in California, but I got too behind on email and other obligations and so it will have to
Vanity Metrics May Not Be All Bad
By It’s becoming common wisdom in the SEO, startup, and marketing worlds that so-called vanity metrics are accursed trolls of numbers, sent from the fiery deep to confuse, mislead, and prey on the weak-minded marketer. E.g: In a lot of ways, I agree with posts like those Eric Ries has written on the topic. Pivoting based
Google’s Updated SEO Advice is Almost Correct
By Here’s what Google used to say about how to improve rankings in their search engine results: “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.” Here’s what they say today: “In general, webmasters can improve the rank of their sites by creating high-quality sites
I’m Swapping CEO Roles with Wil Reynolds of SEER
By For the last 6.5 years, I’ve had a fairly singular role as CEO of a venture-backed, software startup in Seattle. While that job has brought massive amounts of growth and learning and challenges with it, I’ve often wondered what it would be like to step into someone else’s shoes and live their life for a
Vision-Based Framework
By Some companies exist primarily (or exclusively) to make money. Others exist for a variety of non-financial (or pseudo-financial) reasons. But in much of the research about companies that have gone from startup to scale to world-changing status, observers found a common architecture. This architecture is vision-based, and mission driven. It starts with a core purpose
The Growth of Web Marketing Fields
By I’m always interested to see how the field of web marketing is changing over time and what skills, tactics, and practices are receiving particular attention. One of the ways I track this is to look at results from several sites on a semi-annual basis, including: LinkedIn’s bio searches SimplyHired’s Job Trends Indeed’s Job Trends Google’s Keyword Trends
Generosity & Entitlement
By I’ve been trying something new at Moz. I schedule 90 minutes every week or two for “office hours,” and invite anyone from any team at the company to come visit and chat about whatever’s on their mind. So far, attendance has been sparse (only 1 person the first week, ~10 the 2nd week, and 4
It Just Depends What You Want to Consider
By I know that I am among the luckiest, most blessed human beings to have ever existed on the planet since the dawn of time. I’m not in the 1% or the 0.1%, I’m in the 0.0000000000-well-you-get-the-point-001. That’s not exclusively because of finances (no debt and $26,961.98 in the bank as of tonight) or the era