SparkToro Blog

Hiring Startups Team

Startups Cannot Afford to Have Indispensable Employees (and not for the reason you think)

“Become indispenable to your employer.” That’s the advice I see from job training and professional coaches all the time. And I can empathize with why it exists. Many employers are not supporters of their teams, and treat human resources as, well, resources that just happen to be human. That fleshy cognition thus imbues them with

Psychology Team

The Uncomfortable Balance

Every CEO, founder, manager, and probably most all of us at some point in our professional lives have asked these two questions: Am I pushing the people on my team too hard? Am I not pushing the people on my team hard enough? These two nag at me all the time. There are days when

Personal Psychology

The Mathematics of Core Values

Over the holiday weekend, Geraldine took me to see Lincoln. I’d watched a clip aired during the Daily Show last week that had me excited to see the film, and Fred Wilson’s post sealed the deal. That clip contained the following quote: Euclid’s first common notion is this:  ‘Things which are equal to the same

Data Marketing

Is There a Long Tail to Referral Traffic?

I was recently chatting with my friend Matthew Brown of AudienceWise about the distribution of the web’s traffic, and we both wondered – do referrals from external domains follow a “long tail” distribution pattern? I surmised that only ~20% of the referrals that the average website receives comes from the tail of the distribution curve,

Marketing

The Evolution of My Public Presentations

This week at Distilled’s Searchlove conference in Boston (which, BTW, is probably the best marketing content I’ve seen at an event, period, including Mozcon – yes, I’m a little jealous), I presented the slide deck below on earning marketing love: Can’t Buy Me Love from Rand Fishkin For those of you who’ve seen me present