I love the Green Bay Packers. I love the history of the team. I love that the town of Green Bay’s (population 107,00) residents own the team rather than a billionaire in a big city. I love the stories of struggles and near-bankruptcies they faced in their history and how the sale of shares that
When Brilliant Minds Become Brilliant Jerks
By The NYTimes Bits Blog has a worthwhile read from last week entitled “What Do You Do With the Brilliant Jerks?” I’d encourage startup founders and team members to take 8 minutes and read it thoroughly. On its face, the article didn’t strike me as especially controversial, but the comments(and some of the responses on social
Yellow Shoes and Personal vs. Company Branding
By For the first few years that I spoke at conferences in the search marketing field, I consistently wore a single pair of yellow shoes. Initially, it was so I could be recognized by the many people I’d formed friendships with on the forums and blog comments of the SEO world. In time, it grew to
10 Lessons Learned from Avinash Kaushik’s Magnum Opus on Facebook Marketing
By Earlier this week, Avinash Kaushik, who’s certainly among the most brilliant marketing minds of the generation, wrote an exceptional piece on Facebook Marketing. It’s a lengthy read, but a worthwhile one, and I urge anyone who reads this site and uses Facebook to reach an audience to spend 30 minutes to fully parse what he’s
App Store SEO: Why I’m Still a Skeptic
By I love how the field of SEO has branched out to include a lot of tasks and channels greater than just the search engines. That said, although I hear a lot about SEO for the app stores (mostly Android’s “Play Store” and iPhone’s “app store”), I have a lot of skepticism about making big investments
IPOs, Acquisitions, and The Long Term for Moz
By Somehow, the company we started has become somewhat successful and reached some really interesting milestones. Honestly, what SEOmoz has achieved in the past 5 years is beyond what I could have hoped for. It’s exciting and it’s humbling, but it’s also a little bit scary. There are 94 incredible people at the company devoting their
The Paradox of Easy vs. Hard to Measure Marketing Channels
By When companies consider which marketing channels to invest in, data is almost always cited as the primary driver. In reality, just like everything else human beings do, biases and irrationality prevails. via eMarketer (1 & 2) In 2010, businesses could see that US consumption of print was less than 1/3rd the consumption of Internet content.
Just Because I’m Terrible at It Doesn’t Mean I’m Going to Stop
By I think I might have some masochistic tendencies. Usually, when people are terrible at something, they find alternatives, or they stop entirely. I do that sometimes, but I’m also weirdly persistent when faced with an obvious lack of acumen for a skill or pursuit. In college, I was captain of the only flag football team
Taking a week off of blogging
By I’m heading to Ireland – Belfast & Dublin – for the next 9 days, so I’m going to take some time off blogging. It’s been a huge challenge writing every night again (haven’t done it in a few years), but it definitely takes a toll. Hopefully the week off will help.
Interview Questions and Interview Strategy
By It’s struck me of late that many smart companies with reputations for giving tough interviews are weirdly anti-strategic in their approach to interview questions. Chatting with folks from across our organization (and a few others) who’ve done their fair share of interviewing with Google, Amazon, Boeing, the US State Department, Twitter, Facebook, etc. I’m struck