For a long time, folks in the search, technology, and marketing worlds have surmised that Google is using query and clickthrough data to bias search result rankings. I recently observed several examples of this via some industry colleagues (that, unfortunately, I cannot share publicly), and thought, “what the heck, let’s give it a spin.” On
IMEC Lab: Help Test & Validate Web Marketing Hypotheses
By UPDATE: IMEC Labs is now being run by Eric Enge and the folks at Stone Temple Consulting (as I was unable to commit enough bandwidth consistently to continue the experiments). The new signup form is here, and I’ve updated the links below. Over the last few months, I’ve been running some experiments in Google’s search
Elite Privilege, Ivy League Schools, and Uncommon Advice for Building a Network
By Geraldine and I don’t have kids, but for some reason, the last few months, I’ve spent innumerable conversations talking to our many friends with children about the tradeoffs of public vs. private schooling. As is my nature, I couldn’t help but research the topic on the web. And in nearly every piece I read, the
What Can SEOs Do That No Other Marketer Can?
By I recently read an article by George Nielsen on SEJournal entitled What are SEOs Even Good At Anymore? It struck me that this is a topic about which many folks in and around web marketing professions are curious about. With some of the recent changes Google’s made around link building practices, brand biasing, and intent
Content Marketers Could Become Their Own Worst Enemy
By Content is powerful. It helps websites and companies earn traffic, earn amplification through social media, build trust with an audience, all at a cost far lower than traditional or online paid marketing channels. But, sometime in the next few years, I’m worried that it may become a more challenging, more risky, and less dividend-paying investment.
Survey Data on the Growth/Shrinkage of Web Marketing Channels in 2014
By I recently downloaded ExactTarget’s 2014 State of Marketing, and found the data extremely compelling. Here’s what they had to say about methodology and respondents: The 2014 State of Marketing survey was conducted online from October 24, 2013, until November 1, 2013. The survey was sent to more than 48,000 marketing professionals and a total of
The Dichotomy of My 2013 Told Through 29 Photos
By As I write this, it’s New Year’s Day. It’s a holiday, and I shouldn’t be working. I should be doing things that make me happy and bring me peace and joy. I’m in Palm Springs, California with Geraldine and Sarah and Eric (and their 2 year old son). We rented a house with a small
The “Click-My-Bio” Litmus Test
By I’m guilty of giving some bad, incomplete advice. I talk a lot about how to engage with influencers and how to earn the attention and awarenes of folks who might help you amplify your messages to a larger audience. It’s a good tactic and I stand by it. If you’re trying to reach people, building
Mixergy Interview On Startup Marketing, Reaching Early Adopters, Burnout, & More
By A few weeks ago, Andrew Warner of Mixergy interviewed me on a number of topics. We started by talking about launching a startup marketing strategy, got deep into the tactical process of earning an audience, and ended discussing some of the challenges I’ve had at Moz this year. (Andrew via Extra Pack of Peanuts) Andrew
Can’t Sleep; Caught in The Loop
By During the worst weeks of this year, I’ve had this weird mental cycle that, despite being incredibly exhausted, keeps me awake. In my head, I’ve taken to calling it “The Loop.” (photo credit: Geraldine in Paris) The Loop starts out with something small. I’ll be lying awake, in bed, trying to fall asleep, and thinking