How We Cheat at Conferences (and why you should, too)
Every year for the last 7, we’ve held a customer event in Seattle during the summer (and only been rained on 3, maybe 4…
Domain Bias: Why Branding & Search Marketing Cannot Be Separated
Let’s say you’re visiting Phoenix, AZ for the first time. You head to Google and type in a search query for “best restaurants Phoenix,”…
The Big Picture Conversation
I feel like a broken record. Lately, I’ve been sitting down with founder friends of mine and having a discussion about how their business…
Belief in the Mythical, “10X” Hire Hurts Your Team
There’s a long-running meme in the tech & startup ecosystems that goes something like this: The top 10% in any given professional field are…
Events Can Be Both Wonderful & Dangerous Places to Launch
This week at Mozcon brought some big launches of new products and projects – the Google Algorithm weather forecast project, Mozcast, the new job…
Hacking the Character Litmus Test
I had coffee with SEOmoz’s new recruiter, Sierra, recently. She’s amazing, and she has to be. The people who make up our team over…
A Philosophy for Startup Success: Choose Short Men
One of the not-so-surprising facts about online dating is that short men and tall women tend to do poorly in comparison to their peers.…
The Third Kind of Marriage
Psychologist Kelly Flanagan wrote a paragraph I loved so much, I thought about framing it: The third kind of marriage is not perfect, not…
If You’ve Had Success, You’ve Also Had Luck
One of my least favorite qualities in many of the “successful” individuals I meet (those who’ve achieved wealth, notoriety or a combination) is their…
No, I Don’t Hate Black/Gray Hat SEOs or Their Tactics
Because I often speak and write passionately about the value of white hat SEO and broader white hat inbound marketing, there seems to be…