Modern Content Marketing: Your New Growth Flywheel
Many of us know the classic content marketing strategy to a tee. You use an SEO tool like Moz or Ahrefs to identify high…
How One Media Placement Led to 1,600 Customers — And How You Can Do It Too
“But, customer acquisition isn’t how you measure the success of public relations.” I didn’t have formal PR or marketing training and still, I knew…
An Employee’s Guide to Building a Personal Brand
You don’t need to announce your bid to join the creator economy. You don’t need to sell templates or courses, or even start a…
A Marketing Team’s FAQ for Meta’s Threads App (Plus, Findings From Our Survey!)
If you work in marketing, there’s a good chance your leadership has asked you about Threads. If you work in social media marketing, then…
Maybe the Best Threads Strategy Right Now Is to Listen and Learn
When Threads launched on July 5, it was easy to get on the hype train. The battle for a Twitter replacement. A place where…
Your Burning Questions About Google Analytics 4 (GA4)
Google Analytics 4 (GA4) officially launches July 1, 2023. If you’re here, it’s probably because you’re not quite ready for it. Fear not, friend!…
Your New KPIs to Gauge Content Quality
Rand hates the phrase “high-quality content.” Quality is entirely subjective. And because it’s subjective, it’s impossible to measure, let alone find agreed-upon standards. Here’s…
How Being Customer-Led Can Double the Impact of Your Traffic
This is a guest post by Georgiana Laudi and Claire Suellentrop of SaaS educational and growth consultancy Forget the Funnel. They are the co-authors…
The Power of Word of Mouth: How to Find What Influences Your Customers
Customer acquisition costs (CAC) have increased significantly over the past decade. This is true for both B2B and B2C companies, with CAC across both…
Maybe You Need a Fractional Marketing Director — Not a Fractional CMO
I recently blurted out during a webinar that company leaders should think beyond the role of fractional Chief Marketing Officer (fCMO) — and instead…