What To Do When You’re Out of Ideas
I’ve only been writing online as a marketer for about four years. And already, I feel like I’m out of ideas. In this photo…
The Best Damn Food & Drink Gift Guide on the Internet 2023
Here it is, our fourth annual edition! The first three were just practice for this masterpiece of culinary and imbibable magnificence. Because this year,…
Two Announcements: SparkToro V2 Coming Soon and Brendan Hufford (Temporarily) Joining the Team
How is it only August? It feels like two years since January. Especially here at SparkToro, where the year’s had so much upheaval, despite…
Modern Content Marketing: Your New Growth Flywheel
Many of us know the classic content marketing strategy to a tee. You use an SEO tool like Moz or Ahrefs to identify high…
How One Media Placement Led to 1,600 Customers — And How You Can Do It Too
“But, customer acquisition isn’t how you measure the success of public relations.” I didn’t have formal PR or marketing training and still, I knew…
An Employee’s Guide to Building a Personal Brand
You don’t need to announce your bid to join the creator economy. You don’t need to sell templates or courses, or even start a…
A Marketing Team’s FAQ for Meta’s Threads App (Plus, Findings From Our Survey!)
If you work in marketing, there’s a good chance your leadership has asked you about Threads. If you work in social media marketing, then…
Maybe the Best Threads Strategy Right Now Is to Listen and Learn
When Threads launched on July 5, it was easy to get on the hype train. The battle for a Twitter replacement. A place where…
Your Burning Questions About Google Analytics 4 (GA4)
Google Analytics 4 (GA4) officially launches July 1, 2023. If you’re here, it’s probably because you’re not quite ready for it. Fear not, friend!…
Your New KPIs to Gauge Content Quality
Rand hates the phrase “high-quality content.” Quality is entirely subjective. And because it’s subjective, it’s impossible to measure, let alone find agreed-upon standards. Here’s…