Maybe You Need a Fractional Marketing Director — Not a Fractional CMO
I recently blurted out during a webinar that company leaders should think beyond the role of fractional Chief Marketing Officer (fCMO) — and instead…
A Crash Course in Speaking at Conferences
Out of curiosity, I Googled, “public speaking tips” and the first piece of advice I saw was: “Breathe.” After my eyes rolled out of…
Should You Raise Your Rates and Only Take Paid Speaking Gigs? Not So Fast…
Over on Mastodon, SparkToro CEO Rand Fishkin and Seer Interactive CEO Wil Reynolds were chatting about the blind advice of “Raise your rates!” and…
Trendjacking Without the Cringe
Here are some cringey ideas for your next viral social media post: photoshop your brand’s responses to Adam Levine’s dubious DMs; make a meme…
Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World
Zero Click Marketing is now a book! You can preorder it today, and you’ll get it in the fall. It could be a chicken…
SparkToro Demographics: 3 Underrated Ways to Upgrade Your Marketing
It’s been about one year since we launched Demographics in SparkToro, and it’s one of our most popular features. Many of our customers use…
You Don’t Need a Buyer Persona. You Need Multiple Audience Personas.
Update: We hosted a SparkToro Office Hours webinar about audience personas. Sign up to watch the replay. I have a bone to pick with…
8 Counterintuitive Marketing Strategies That Actually Work
Cold outreach is typically seen as a numbers game: hit as many inboxes as you can, assuming 5% or fewer will convert. But I’ve…
The Case for Permissionless Co-Marketing
There’s a marketing tactic you’ve never heard of. It barely has a name yet. But, many of the best marketers are already practicing it.…
Shoot Your Shot: A Guide to Effective Cold Outreach
“What response rate do you get with cold outreach?” In a recent SparkToro Office Hours, someone asked me this question. It’s at least 80%.…