Here’s a confession: I’ve never really understood the whole “SEO-driven content strategy” thing. I mean, yeah, I understood it on an intellectual level. Step…
Zero Click Marketing is now a book! You can preorder it today, and you’ll get it in the fall. “Zero-Click Marketing sounds good and…
Classic content marketing is dead. I don’t say that lightly. Most digital marketing techniques don’t truly die, but the old way of doing content…
There’s something magical about the third location. It’s why writers head off to that cabin in the woods. Heck, maybe it’s why you find…
I grew my following on Twitter (now X) 700 to 100,000 followers in less than two years. I did this with an 80/20 focus:…
I have one rule before I ever pitch myself to join someone’s podcast or YouTube show, write a guest post for someone’s blog, or…
I don’t mind the generative AI craze. While some folks rail about the AI-generated comments that dominate their LinkedIn feed, I say, thank you…
Why do in-house teams hire agencies or consultants? It’s almost always for two types of expertise: Tactical: Mastery of a specific tactic in a…
I’m SparkToro’s VP Marketing and here’s how I spent a recent afternoon: I sifted through our Google Analytics dashboard. I was looking for our…
Ugh, I don’t want to give away my email strategy. Because it’s mine and it’s working really well for us. But since Rand recently…
