Stop Making Your Team Own Tasks. Let Them Own Programs Instead.
In a given week, I would write product descriptions, digital ad copy, pithy social media posts, a couple blog posts, and the abandoned cart…
How Audience Research Gave Me a Competitive Edge — And Helped Me Earn Respect From Customers
Here’s a confession: I’ve never really understood the whole “SEO-driven content strategy” thing. I mean, yeah, I understood it on an intellectual level. Step…
When Attribution Is a Fool’s Errand, Zero-Click Marketing Is the Way
Zero Click Marketing is now a book! You can preorder it today, and you’ll get it in the fall. “Zero-Click Marketing sounds good and…
The Smarter-Not-Harder Guide to Content Marketing in 2024
Classic content marketing is dead. I don’t say that lightly. Most digital marketing techniques don’t truly die, but the old way of doing content…
A Guide to Hosting Your Next Work Retreat
There’s something magical about the third location. It’s why writers head off to that cabin in the woods. Heck, maybe it’s why you find…
A One-Size-Fits-All Social Media Strategy
I grew my following on Twitter (now X) 700 to 100,000 followers in less than two years. I did this with an 80/20 focus:…
The Essential Rule for Successful Guest Pitches (And Your 5-Step Playbook)
I have one rule before I ever pitch myself to join someone’s podcast or YouTube show, write a guest post for someone’s blog, or…
You Are Your Moat
I don’t mind the generative AI craze. While some folks rail about the AI-generated comments that dominate their LinkedIn feed, I say, thank you…
Win the RFP: Nail Your Next Client Pitch With Audience Research
Why do in-house teams hire agencies or consultants? It’s almost always for two types of expertise: Tactical: Mastery of a specific tactic in a…
Embrace the High-Level Individual Contributor: How to Hire for This Unconventional Role
I’m SparkToro’s VP Marketing and here’s how I spent a recent afternoon: I sifted through our Google Analytics dashboard. I was looking for our…