SparkToro Blog

Posts by Rand Fishkin:

Marketing

A Case Study in Google’s Use of Visit & Click Data

Rand FishkinBy Rand Fishkin
There’s still a weirdly large percent of the SEO and web marketing worlds that, despite overwhelming evidence, don’t believe that Google is collecting or using visit, engagement, click-through or clickstream data. This week, we stumbled across a superb example of the search giant doing just that, so I had to share. Something funny happens when you Google from the Mozplex…
Moz Startups Team

Moz Returns to SEO

Rand FishkinBy Rand Fishkin
Preface: This is a hard post to write, and one that’s taken far longer than I hoped to publish. Never before have I been so challenged to walk the line between empathy and transparency. Never before have I had to get a blog post approved by my boss, board, and legal team. And so I ask, humbly, that you read…
Events Marketing

What Are the Most Powerful, Mind-Expanding Ads You’ve Seen?

Rand FishkinBy Rand Fishkin
This year at Mozcon, we’re doing something new — featuring some of the most unique, creative, and mind-expanding advertisements of the last few years during the breaks (just before we introduce the next speakers). e.g. this praise-garnering Deutsche LA Volkswagen ad from 2011 But rather than just editorially select the ads, we’d love to have your contributions and +1s on…
Data Marketing

SEO Consultant/Agency Pricing, Structure, & Services (US & Canada Survey Results)

Rand FishkinBy Rand Fishkin
In late November/early December of 2015, I ran a survey of consultants and agencies asking deep questions about their structure, fees, employees, projects, and more. Thanks to responses from over 400 folks around the world, I’m able to share what I hope will be some of the most useful data from that project. Survey takers were primarily founders, owners, and…
Book

It’s Official: I’m Writing a Book that Will Be Published by Penguin/Random House’s Portfolio

Rand FishkinBy Rand Fishkin
Last week, I went to New York to pitch a book about transparency, startup struggles, and the last 15 years of Moz’s story to publishers. It wasn’t dissimilar from the VC-pitching process; lots of nervousness, waiting, hoping, and tension. But, midday Wednesday, after meetings on Monday and Tuesday, I received a phone call from my agent, Sylvie, with exciting news.…
Data Events

What Do Attendees Want from Marketing Conferences?

Rand FishkinBy Rand Fishkin
Over the course of a few days in mid-December, I ran a survey asking folks about their experiences at conferences and events in the marketing world. 248 people replied, primarily via Twitter, Google+, and LinkedIn. Despite the small number of questions, I found the responses immensely valuable and quite interesting. A few even caught me by surprise. SMX Munich in…
Data Marketing Moz

Does Making a Website Mobile-Friendly Have a Universally Positive Impact on Mobile Traffic?

Rand FishkinBy Rand Fishkin
From October of 2004 to April of 2015, Moz’s website remained entirely mobile-unfriendly. The experience on mobile, tablet, and desktop devices was the same, and if your screen was small, you had to pinch and zoom. Many of our readers complained and many more wondered why a technology company in the web marketing field would de-prioritize such a crucial element…

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