As the Antitrust Case Against Google Kicks Off, Here’s Where the DOJ Should Start
Google has been, in many ways, a positive force in the worlds of technology, society, convenience, and information dissemination. It’s hard to argue that…
An Unpopular List of Marketing Trends for 2019
This morning, after celebrating Geraldine’s James Beard Writing Award nomination, I foolishly Google’d “marketing trends 2019“. I’m working on some presentations, and was hoping…
Google’s European Monopoly (& Shrinking Click-Through Opportunities)
In Europe, Google dominates the search landscape even more so than in the United States. In spite of the EU’s regulatory and hefty penalties…
Why We’re Putting A Bunch of Our Savings into TinySeed
Geraldine and I have a pretty good financial situation going. We’re in our late thirties (which, according to this ridiculous TV graphic, means we’re…
The Tyranny of Optimizing for Amplification
Every day, when I log into Twitter, open up LinkedIn, read my email, browse Trending or HN or Pocket, I’m in a perpetual statement…
Can You Still Blog Your Way to Visibility & Credibility?
In the last handful of years, I’ve had a creeping sense that blog readership is dropping across the web, even as the quantity of…
10 Problems Plaguing Influencer Marketing
Last week, I spoke at SMXL Milano on a panel about where social media and influencer marketing are headed. The moderator, Paolo Zanzottera, did…
Google CTR in 2018: Paid, Organic, & No-Click Searches
When Google’s search results look like this, content creators, web searchers, and Google all win. When they look like this (or this, or this,…
2018 Search Market Share: Myths vs. Realities of Google, Bing, Amazon, Facebook, DuckDuckGo, & More
For many years, there have been pervasive myths about where Americans search on the web, whether search is dying, whether Amazon (or Facebook, or…
We Analyzed Every Twitter Account Following Donald Trump: 61% Are Bots, Spam, Inactive, or Propaganda
Last week, SparkToro launched our third free tool, a service that analyzes Twitter accounts to estimate what percent of their followers are bots, spam,…