Marketers Say Most of Google’s Public Statements Are False or Misleading
In July and August of 2019, 1,589 web marketers completed an online questionnaire as part of SparkToro’s Google Ranking Factors Survey. The survey aggregated…
Less than Half of Google Searches Now Result in a Click
We’ve passed a milestone in Google’s evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all…
How Much of Google’s Search Traffic is Left for Anyone But Themselves?
In December of 2018, Google’s CEO, Sundar Pichai, was asked a set of questions by the United States Congress. His responses left… a lot……
As the Antitrust Case Against Google Kicks Off, Here’s Where the DOJ Should Start
Google has been, in many ways, a positive force in the worlds of technology, society, convenience, and information dissemination. It’s hard to argue that…
An Unpopular List of Marketing Trends for 2019
This morning, after celebrating Geraldine’s James Beard Writing Award nomination, I foolishly Google’d “marketing trends 2019“. I’m working on some presentations, and was hoping…
Google’s European Monopoly (& Shrinking Click-Through Opportunities)
In Europe, Google dominates the search landscape even more so than in the United States. In spite of the EU’s regulatory and hefty penalties…
Why We’re Putting A Bunch of Our Savings into TinySeed
Geraldine and I have a pretty good financial situation going. We’re in our late thirties (which, according to this ridiculous TV graphic, means we’re…
The Tyranny of Optimizing for Amplification
Every day, when I log into Twitter, open up LinkedIn, read my email, browse Trending or HN or Pocket, I’m in a perpetual statement…
Can You Still Blog Your Way to Visibility & Credibility?
In the last handful of years, I’ve had a creeping sense that blog readership is dropping across the web, even as the quantity of…
10 Problems Plaguing Influencer Marketing
Last week, I spoke at SMXL Milano on a panel about where social media and influencer marketing are headed. The moderator, Paolo Zanzottera, did…