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SparkToro BlogSome Thoughts on Firing Employees
  • Hiring
  • Moz
  • Startups
  • Team

Some Thoughts on Firing Employees

This past week, I read a terrific Quora thread on firing. The depth and breadth of answers shows the wide range of opinions and…

Rand Fishkin Rand Fishkin 8 Oct 2012 • 7 min read
SparkToro BlogThe Missing Narrative
  • Marketing
  • Psychology

The Missing Narrative

I love the Green Bay Packers. I love the history of the team. I love that the town of Green Bay’s (population 107,00) residents…

Rand Fishkin Rand Fishkin 3 Oct 2012 • 3 min read
SparkToro BlogWhen Brilliant Minds Become Brilliant Jerks
  • Hiring
  • Startups
  • Team

When Brilliant Minds Become Brilliant Jerks

The NYTimes Bits Blog has a worthwhile read from last week entitled “What Do You Do With the Brilliant Jerks?” I’d encourage startup founders…

Rand Fishkin Rand Fishkin 2 Oct 2012 • 4 min read
SparkToro BlogYellow Shoes and Personal vs. Company Branding
  • Marketing
  • Moz
  • Personal
  • Startups

Yellow Shoes and Personal vs. Company Branding

For the first few years that I spoke at conferences in the search marketing field, I consistently wore a single pair of yellow shoes.…

Rand Fishkin Rand Fishkin 1 Oct 2012 • 4 min read
SparkToro Blog10 Lessons Learned from Avinash Kaushik’s Magnum Opus on Facebook Marketing
  • Data
  • Marketing

10 Lessons Learned from Avinash Kaushik’s Magnum Opus on Facebook Marketing

Earlier this week, Avinash Kaushik, who’s certainly among the most brilliant marketing minds of the generation, wrote an exceptional piece on Facebook Marketing. It’s…

Rand Fishkin Rand Fishkin 28 Sep 2012 • 7 min read
SparkToro BlogApp Store SEO: Why I’m Still a Skeptic
  • Product

App Store SEO: Why I’m Still a Skeptic

I love how the field of SEO has branched out to include a lot of tasks and channels greater than just the search engines.…

Rand Fishkin Rand Fishkin 27 Sep 2012 • 2 min read
SparkToro BlogIPOs, Acquisitions, and The Long Term for Moz
  • Moz
  • Startups

IPOs, Acquisitions, and The Long Term for Moz

Somehow, the company we started has become somewhat successful and reached some really interesting milestones. Honestly, what SEOmoz has achieved in the past 5…

Rand Fishkin Rand Fishkin 26 Sep 2012 • 5 min read
SparkToro BlogThe Paradox of Easy vs. Hard to Measure Marketing Channels
  • Marketing

The Paradox of Easy vs. Hard to Measure Marketing Channels

When companies consider which marketing channels to invest in, data is almost always cited as the primary driver. In reality, just like everything else…

Rand Fishkin Rand Fishkin 25 Sep 2012 • 3 min read
SparkToro BlogJust Because I’m Terrible at It Doesn’t Mean I’m Going to Stop
  • Personal
  • Psychology

Just Because I’m Terrible at It Doesn’t Mean I’m Going to Stop

I think I might have some masochistic tendencies. Usually, when people are terrible at something, they find alternatives, or they stop entirely. I do…

Rand Fishkin Rand Fishkin 24 Sep 2012 • 4 min read
SparkToro BlogTaking a week off of blogging
  • Personal

Taking a week off of blogging

I’m heading to Ireland – Belfast & Dublin – for the next 9 days, so I’m going to take some time off blogging. It’s…

Rand Fishkin Rand Fishkin 13 Sep 2012 • 1 min read

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