The Google API Leak Should Change How Marketers and Publishers Do SEO
Update: We are diving deep into the Google API leak and what it means for marketers in our next episode of SparkToro Office Hours…
An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them
Update: We are diving deep into the Google API leak and what it means for marketers in our next episode of SparkToro Office Hours…
Why Are Marketing Conferences Shrinking? And What Do Attendees Say They Want?
I go to a lot of conferences. They built my career, and I have a soft spot in my heart for them. But, best…
Don’t just “Get a sense” for your customers. Make audience research actionable through revenue-lifting tactics.
There’s nothing wrong with running a quick SparkToro audience search, scrolling around for 5 minutes, and coming away savvier and better-informed about a group’s…
SparkToro V2 is Finally Here. It Can Do Incredible Things for SEO, Content Marketing, PR, and Ad Targeting.
It’s an exciting, relieving, high-anticipation day for all of us at SparkToro. Today’s launch—which we call “V2″—is the culmination of more than a year…
Where Web Users Spend Time vs. Where Traffic Referrals Originate
“Most of our site’s traffic comes from Google, so most of our digital marketing efforts and spending should be on Google, too.” – An…
Who Sends Traffic on the Web and How Much? New Research from Datos & SparkToro
Update: April 23, 2026: Shortly after publishing this research in March 2024, we hosted a webinar with Eli Goodman, CEO, Datos. You can watch…
Email is the Most Consistent, Reliable Marketing Channel on the Web and I Can Prove It
This is a very short post to say: If you’re not investing in your own email marketing list, you’re making a bad choice. Social…
The Chill Work Manifesto
Shortly after Amanda Natividad joined SparkToro, she coined the term “Chill Work” to describe the unusually patient, mature, laid-back approach we take to building…
Why Digital Marketing Agencies Have it Tough in 2023 | 5-Minute Whiteboard
3 months ago, a dear friend’s agency closed for good. 2 months ago, another close friend had a round of layoffs at their firm.…