8 Counterintuitive Marketing Strategies That Actually Work
Cold outreach is typically seen as a numbers game: hit as many inboxes as you can, assuming 5% or fewer will convert. But I’ve…
Tactics
What Your Marketing Needs is a Bad Guy
If you’re a big brand, already established, conservative in your ways and happy with your performance, this advice isn’t for you. But, if you’re…
Is This a Twitter Thread or a Blog Post?
Eureka! I just had a great idea for a blog post… or wait.. maybe it’s short enough to be a Twitter thread. Y’know what?…
The Case for Permissionless Co-Marketing
There’s a marketing tactic you’ve never heard of. It barely has a name yet. But, many of the best marketers are already practicing it.…
Hook, Line, and Sinker: A Model for Crafting Successful, Viral Content
Despite studying content that overachieves for years, it’s only in the past few months that I’ve stumbled into a mental model I’ve called: Hook,…
Influence Maps—The Best Marketing Framework You’ve Never Heard Of
When you find a tool that massively improves your work’s effectiveness and dramatically cuts down on poor decision-making, there are two natural responses: “This…
What if Performance Advertising is Just an Analytics Scam?
“What the pandemic showed is we can take marketing down to zero and still have 95% of the same traffic as the year before.…
Shoot Your Shot: A Guide to Effective Cold Outreach
“What response rate do you get with cold outreach?” In a recent SparkToro Office Hours, someone asked me this question. It’s at least 80%.…
The Incentives to Publish No Longer Reward the Web’s Creators
It’s been almost two months since my last post here. For those of you who pay attention to the digital marketing world, the infrequency…
There Are Four Kinds of Keyword Research; Make Sure You’re Doing the Right One(s)
Keyword research is broader than you might think, friends. If you’re in a rush, just click below to jump to that section: Keyword research…