Marketing Lessons from the 2020 Election | Part II: Positioning & Segmentation
Welcome to part two (of five) in our ongoing analysis of marketing takeaways from 2020’s record-shattering US elections. Yesterday, I wrote about how cultural…
Marketing Lessons from the 2020 Election | Part I: Identity & Common Enemies
I don’t believe there is any greater, more public example of capitalist-driven marketing on display than the American presidential elections. It is, unquestionably: A…
How to Apply SparkToro’s Data and Get Better Marketing Results
Updated April 3, 2024: We relaunched SparkToro! This blog post has been updated to reflect our product’s current functionalities. In 2018, my cofounder, Casey,…
Election Polls vs. Results Can Help Explain How SparkToro’s Data Works
If you’re anything like me, you’ve spent the last 48 hours frantically refreshing the NYTimes, Politico, the Washington Post, Five Thirty Eight, & Memeorandum…
Analyze Your Audience’s Political & Media Behavior in SparkToro
In our ongoing quest to provide unique, valuable audience intelligence, we’re launching a brand new feature in SparkToro today: Media and Political Insights. You’ll…
Why You Should Hire Agencies & Consultants (for everything you can)
In my first decade as a tech CEO, I consistently got advice about how building a great team was essential to building a great…
I’m Ending My Tenure on Moz’s Board & Welcoming Tara Reed and Asia Orangio
The short, short version: After stepping down as CEO in 2014 and leaving the company in 2018, as of a signature earlier today, I’m…
Product-Market Fit is a Broken Concept. There’s a Better Way.
The startup ecosystem loves to hype the concept of product-market fit. Does your company have it? How far away from it are you? If…
Six Ways SparkToro’s Early Customers Use Our Product
Tl;DR: SparkToro’s early customers include a mix of agencies, independent consultants, and in-house marketers whose work involves Digital PR, Social Media+Content Marketing, Market Research,…
New Feature Alert: Email + Contact Info Are Now In SparkToro
Since launch in April, showing emails and contact information inside the SparkToro app has been our most requested feature. Today, it’s here. Billions of…