We’ve Gotta Stop Using “Lifestyle Business” as a Pejorative
For a long while, American business culture has worshiped at the altar of big. Entrepreneurs want to build “big” companies, because they believe that’s…
Outreach Tips (better than anything you’ll find searching Google)
It’s 2020, so your inboxes probably look like mine. Bloated with requests from people you don’t know, overrun by low-quality spammers, a bubbling morass…
Where Should You Start Marketing a New Business or Product?
There’s no question I get more when presenting on startup marketing than this: “I feel so overwhelmed… Where do I even start?” It’s a…
How to Find Those Hard-to-Reach Audiences in SparkToro… Fast
Updated: April 5th, 2024 (for SparkToro V2) Every day, I help folks in fascinating, unique niches uncover key information about the audiences for their…
Too Much Creative Marketing is Stifled by Attribution
You’re listening to a podcast. The guest describes a product that sounds compelling, alluring, something you’ve been looking for… What happens next? Yup. You…
Content Marketing Superpower: Small, Invite-Only, Amplifier Groups
Every month or so, I get an email via BCC. It’s short and to the point, containing a blog post or research paper from…
The “Wall Street Journal” Marketing Problem
If you’ve worked in the marketing field long enough, either with consulting clients or as an in-house practitioner with executive participation, you’ve encountered a…
Survey: 734 Marketing Professionals Share How They’re Hiring in the 2020 Recession
If you’re a marketing student about to graduate, a job-seeker considering the field of marketing, or someone who’s looking to advance in their marketing…
The Dirty Secret to Ranking #1 in Google (Part 3 of 3)
Years ago, one might reasonably separate the elements of Google’s results into distinct entities: Google News, Books, Videos, Images, Local… But today it’s near-impossible.…
The Dirty Secret to Ranking #1 on Google (Part 2 of 3)
Yesterday, we explored how Google puts their own products before any others, often regardless of quality. When they do, *even* when those results are…