SparkToro Blog

Marketing

The “Click-My-Bio” Litmus Test

I’m guilty of giving some bad, incomplete advice. I talk a lot about how to engage with influencers and how to earn the attention and awarenes of folks who might help you amplify your messages to a larger audience. It’s a good tactic and I stand by it. If you’re trying to reach people, building

Moz Personal Psychology

Can’t Sleep; Caught in The Loop

During the worst weeks of this year, I’ve had this weird mental cycle that, despite being incredibly exhausted, keeps me awake. In my head, I’ve taken to calling it “The Loop.” (photo credit: Geraldine in Paris) The Loop starts out with something small. I’ll be lying awake, in bed, trying to fall asleep, and thinking

Product Startups Team

Launching Adventure Teams at Moz

Like many software companies moving from the early to growth stage, we’ve experienced our fair share of challenges and pains. At the start of 2012, there were ~50 Mozzers, a very flat management structure, and things like process, communication, and planning were fairly simple. But over the next 12 months, we more than doubled to

Marketing

The First Existential Threat to SEO

There have been thousands of articles over the years proclaiming the “Death of SEO.” The topic is usually just a punching bag for page-view hungry publications with no interest in facts. But, this past week, with Google’s indications that keyword (not provided) would be headed to 100%, I wondered whether the next “SEO is Dead”

Hiring Marketing

The T-Shaped Web Marketer

There’s been a good amount of talk on the web about the “T-Shaped” marketer becoming a model for the future. Several articles will go into more depth than I can, but I did want to share my thoughts on the topic and an illustration I made for a recent presentation.