Email is a tough communication medium. Conveying tone, voice, attitude and disposition are all stymied by the the format. Efficiency is a good thing over email, but it can lead to suspicion of dismisiveness or even contempt by a reader. And the cycle of misinterpreted emails leading to bad blood between people is something we’ve
Where Does Creativity Come From?
By I love discovering that long-held wisdom or cultural beliefs are mythology. Ideas are so often what hold people back from achieving greater potential – and freedom from the prison of those ideas can create revolutions that make us all better, stronger, and wiser. This weekend I watched some videos on the site Everything Is A
The Evolution of My Public Presentations
By This week at Distilled’s Searchlove conference in Boston (which, BTW, is probably the best marketing content I’ve seen at an event, period, including Mozcon – yes, I’m a little jealous), I presented the slide deck below on earning marketing love: Can’t Buy Me Love from Rand Fishkin For those of you who’ve seen me present
Weaponized Humor
By There’s a constant fight raging at Moz, and every other scaling startup I’ve seen. On one side are the forces of corporateness – trying to make the workplace a more stodgy, inauthentic, TPS-reports-to-be-filed place. On the other are the defenders of humanity and authenticity – the people who built the company and are, by and
Why Every Company Should Have a Marketing-Focused Webdev Team
By Ask any marketing consultant focused on inbound channels (SEO, social media, conversion rate optimization, email, etc.) what the most challenging part of their job is and 75%+ will say: “working with the engineering team.” This should come as no surprise. Engineering and webdev resources are, along with web marketers, the biggest scarcest and hardest to
Why Does a Big Funding Round Slow Down Your Pace of Innovation?
By “Why can’t we build it faster?!” I’ve never met an entrepreneur in the software field who doesn’t ask themselves that question daily. For a lot of the past few years, I had an excuse: the constraint of capital. But, since April (when we raised $18mm), that argument’s invalidated. There’s an excess of cash on the
Why Are You Hiring for the Job I Want to Grow Into?!
By I really, really like Moz’s Renea Nielsen. I was having a rough day at the office today, mostly because my calendar was filled with calls to Wall Street market analysts (more on that in a future post), but also because my sleep this week hasn’t been great. 45 minutes with Renea and it was gone –
You Must Choose Metrics, But Choose Wisely
By I had lunch with Thomas from our production engineering team today. During our chat, we talked about the future of the company’s organizational structure and plans to split into feature-focused teams after a big launch we have planned for 2013. Thomas noted that in his previous role with Amazon, teams were judged directly against metrics
We Can Do Better Than Bit.ly
By Of all the tools I use each day on the web, perhaps none frustrates me more than bit.ly. I like being able to track all the sharing I do across networks with a single URL shortener, but the site’s frustrating from numerous levels. Historic data and habit are most of what keeps me from moving
Understanding Stock Options at Startups (and at Moz)
By Last Friday, SEOmoz held our “allhands” meeting at the Big Picture theater. Out of ~98 Mozzers, 85 of us were in attendance (sadly 3 had to leave intermittently to deal with a misbehaving Riak database we’d just upgraded). We’ve grown a ton over the last 6 months (from ~50 in January) thanks in part to our