Heresy: Google and SEO Don’t Actually Change that Much
This post is going to sound like clickbait to some, irrational to others, and probably sane to only a handful of practitioners, but I think…
Negative Self Talk and Self Deprecation
I’m not sure if I can short form blog effectively (like two of my blogging heroes – Brad & Fred), but I’m going to…
Some Non-Obvious Advice on Thought Leadership
I don’t particularly like the phrase “thought leader” or “thought leadership” for two reasons: 1) just *thinking* about something doesn’t make you a leader,…
A Long, Ugly Year of Depression That’s Finally Fading
Yesterday morning I woke up early to speak at the Business of Software conference in Boston. It was my first time there, and it’s…
A Video About Independent Games Provides Surprising Insights into Marketing & the Web
Yesterday, a Mozzer shared this video with the company over an allstaff thread. I started watching, as I usually do, thinking that 1-2 minutes…
If Negative SEO is Possible, We Need an Irrefutable, Public Example
There are a tremendous number of claims from across the search marketing world that negative SEO (the practice of knocking someone else’s website/page(s) out…
Making Agency Numbers More Transparent
Benchmarks are an incredible tool for business owners and operators. They tell us where we sit on the spectrum and make our strengths and weaknesses…
Queries & Clicks May Influence Google’s Results More Directly Than Previously Suspected
For a long time, folks in the search, technology, and marketing worlds have surmised that Google is using query and clickthrough data to bias…
IMEC Lab: Help Test & Validate Web Marketing Hypotheses
UPDATE: IMEC Labs is now being run by Eric Enge and the folks at Stone Temple Consulting (as I was unable to commit enough…
Elite Privilege, Ivy League Schools, and Uncommon Advice for Building a Network
Geraldine and I don’t have kids, but for some reason, the last few months, I’ve spent innumerable conversations talking to our many friends with…