SparkToro Blog

Marketing Startups

Exceptional Upgrade Path UX from WPEngine

I’m fascinated by the mechanics of startup marketing, customer acquisition, and revenue generation. So when I received this email for my WPEngine WordPress Hosting account (on which Dharmesh and I host inbound.org), I couldn’t help but get curious: It’s hard to list all the ways this email is a work of marketing art, but I’ll start

Hiring Moz

Keeping Amazing People on the Team

Many of my posts on this blog are intended to be broad in scope and provide an opinion, data or experience about startup/marketing paths. This one might not fit that pattern as well. Rather than describing my thoughts or collected advice from experience on startup talent retention, I’m going to instead channel feedback from our

Startups

My Favorite Board Meetings

When we first raised an investment round in 2007, SEOmoz’s board of directors (consisting of Michelle Goldberg from Ignition, Gillian & myself from Moz, Kelly Smith from Curious Office and Sarah Bird as secretary/counsel) would meet nearly every month. Over time, that became every 2-3 months and now it’s quarterly. Unlike some CEOs, I’ve (almost)