How Can a CEO Lead Social Media Efforts for Their Company?
One of the best parts about Foundry’s investment in Moz last Spring was the incredible access to other CEOs, founders, and companies in their…
Why “Checking the Boxes” Doesn’t Work for Hiring or Promoting
As founders, managers, and interviewers, we’ve all been tempted. The person we’re seeking for this position needs to be X, Y, and Z. We’ve…
The First Existential Threat to SEO
There have been thousands of articles over the years proclaiming the “Death of SEO.” The topic is usually just a punching bag for page-view…
The T-Shaped Web Marketer
There’s been a good amount of talk on the web about the “T-Shaped” marketer becoming a model for the future. Several articles will go…
10 Traffic Graphs from the SEOmoz to Moz Domain Migration
A lot of folks have asked me about how the domain migration from seomoz.org to moz.com has gone after the past few months. Ruth…
7 Unlikely Recommendations for Startups & Entrepreneurs
If you’ve been reading this blog much, you know I’m something of a contrarian. One of Moz’s core values is, in fact, to be…
Ambition vs. Obligation
Tonight, I’m up late, like I am almost every night. I wanted to write a different post – to put up a “big content”…
Vanity Metrics May Not Be All Bad
It’s becoming common wisdom in the SEO, startup, and marketing worlds that so-called vanity metrics are accursed trolls of numbers, sent from the fiery…
Google’s Updated SEO Advice is Almost Correct
Here’s what Google used to say about how to improve rankings in their search engine results: “In general, webmasters can improve the rank of their sites…
I’m Swapping CEO Roles with Wil Reynolds of SEER
For the last 6.5 years, I’ve had a fairly singular role as CEO of a venture-backed, software startup in Seattle. While that job has…