SparkToro Blog

Personal

Harnessing Beautiful Writing

In the past few weeks, I’ve noticed myself drawn to some exceptional examples of the written word. I’m not sure why. I don’t normally seek out poetic writers or articles that focus on the flourish and elegance of the words rather than the content, but when it’s caught my eye recently, it’s made me want

Moz Startups

Our First Acquisition

You’ve likely seen the news today that Moz made its first major acquisition. It was an exciting, rewarding day at the office and an invigorating one for our team, particularly the Followerwonk folks. We’re still a very young company and so this is a bit of a test for us across the board. Acquisitions are

Moz Team

Diving Deep on TAGFEE

For the last 5 years, SEOmoz has lived by a set of core values collectively referred to as TAGFEE. The acronym represents the values we hold to be more important than any particular business goal (such as revenue, growth, margins, etc). And, though we believe that these values will help us be more successful in

Marketing Startups

Exceptional Upgrade Path UX from WPEngine

I’m fascinated by the mechanics of startup marketing, customer acquisition, and revenue generation. So when I received this email for my WPEngine WordPress Hosting account (on which Dharmesh and I host inbound.org), I couldn’t help but get curious: It’s hard to list all the ways this email is a work of marketing art, but I’ll start

Hiring Moz

Keeping Amazing People on the Team

Many of my posts on this blog are intended to be broad in scope and provide an opinion, data or experience about startup/marketing paths. This one might not fit that pattern as well. Rather than describing my thoughts or collected advice from experience on startup talent retention, I’m going to instead channel feedback from our