I have high expectations from Google, particularly on very popular searches in niches where information is easy to come by, reliable, and factual. Yet in the area of weather, probably one of highest demand keyword sectors they’ve got, the results just plain suck. Have a look:
An Impossible-to-Live-up-to Hero: Chuck Feeney
By When people ask me what I want to do with my life or what I’m trying to do with SEOmoz, I often mentioned Chuck Feeney, founder of Duty Free shops and the study of the book, The Billionaire Who Wasn’t. The New York Times recently wrote about Mr. Feeney’s efforts to rid himself of his
Exceptional Upgrade Path UX from WPEngine
By I’m fascinated by the mechanics of startup marketing, customer acquisition, and revenue generation. So when I received this email for my WPEngine WordPress Hosting account (on which Dharmesh and I host inbound.org), I couldn’t help but get curious: It’s hard to list all the ways this email is a work of marketing art, but I’ll start
What’s the Right Team Structure?
By As I often note on this blog, I’m a rookie CEO who’s gotten very lucky. Much of the time, I wish I had more experience in other corporate and startup environments, so I’d better know what works and what doesn’t. I rely on other team members and a lot of outside advice for that, and
Keeping Amazing People on the Team
By Many of my posts on this blog are intended to be broad in scope and provide an opinion, data or experience about startup/marketing paths. This one might not fit that pattern as well. Rather than describing my thoughts or collected advice from experience on startup talent retention, I’m going to instead channel feedback from our
Why Cash Bonuses Make No Sense in Startups
By It’s tough competing for candidates with the likes of Google, Amazon, Microsoft and Facebook. In the past 6 months, we’ve lost bids for half a dozen or so engineers to these companies, and more than a few mentioned the additional cash bonuses as one of the reasons they were motivated to choose these companies over
My Favorite Board Meetings
By When we first raised an investment round in 2007, SEOmoz’s board of directors (consisting of Michelle Goldberg from Ignition, Gillian & myself from Moz, Kelly Smith from Curious Office and Sarah Bird as secretary/counsel) would meet nearly every month. Over time, that became every 2-3 months and now it’s quarterly. Unlike some CEOs, I’ve (almost)
One Bad, “Policy Change” Email Can Kill Company Culture
By We’ve all received a work email that made us cringe – the ones that sound formal and threatening or vaguely like a punishment for something we’re pretty sure someone else did. They often have titles like “New Travel Policy” or “Changes to Benefits Package” or even “Office Happiness Update.” These subject lines sounds innocent enough,
How We Cheat at Conferences (and why you should, too)
By Every year for the last 7, we’ve held a customer event in Seattle during the summer (and only been rained on 3, maybe 4 of those years). It started small – I was the only speaker, we had ~100 attendees and the total budget was <$5K. This year, Mozcon had 28 speakers, 800+ in attendance,
Domain Bias: Why Branding & Search Marketing Cannot Be Separated
By Let’s say you’re visiting Phoenix, AZ for the first time. You head to Google and type in a search query for “best restaurants Phoenix,” and start a process like this: Signals like the snippet and position are important, but you’re biasing your clicks based on the brandname of the domain and the perceived trustworthiness of