Why One-Pagers Are Dead (And What to Send Instead)
Recently I said that nobody wants your one-pager. Some of you disagreed, one of you quoted Limp Bizkit at me, a handful of your…
The Overlooked Reason Your Content Isn’t Gaining Traction
“Your content isn’t getting amplified? Well, maybe it’s not good enough.” If I haven’t said that out loud before, I’ve definitely thought it. But…
The Digital Watercooler is Gone
I used to log onto Twitter in the mornings and see people talking about a major brand’s latest ad campaign, skim through the latest…
3 Common Social Media Mistakes That We Don’t Talk About Enough
You know it’s not scalable, but you do it anyway. You email your friends, “Hey, I just posted this thing on LinkedIn. Would you…
The Best Damn Food & Drink Gift Guide 2024
Everyone’s favorite food and drink gift guide is back with all-new picks! Same same, but different. It’s the 5th anniversary of this gift guide.…
The Chill Work Guide to Hiring and Managing Agencies
We recently hosted our first in-person SparkTogether event. It was a smashing success without any mishaps. I got a ton of compliments on the…
Stop Making Your Team Own Tasks. Let Them Own Programs Instead.
In a given week, I would write product descriptions, digital ad copy, pithy social media posts, a couple blog posts, and the abandoned cart…
How Audience Research Gave Me a Competitive Edge — And Helped Me Earn Respect From Customers
Here’s a confession: I’ve never really understood the whole “SEO-driven content strategy” thing. I mean, yeah, I understood it on an intellectual level. Step…
When Attribution Is a Fool’s Errand, Zero-Click Marketing Is the Way
Zero Click Marketing is now a book! You can preorder it today, and you’ll get it in the fall. “Zero-Click Marketing sounds good and…
The Smarter-Not-Harder Guide to Content Marketing in 2024
Classic content marketing is dead. I don’t say that lightly. Most digital marketing techniques don’t truly die, but the old way of doing content…