SparkToro Blog

Posts by Amanda Natividad:

Marketing Tactics Zero Click

The Zero-Click Email Strategy That Gets Us 40%+ Open Rates

Amanda NatividadBy Amanda Natividad
Ugh, I don’t want to give away my email strategy. Because it’s mine and it’s working really well for us. But since Rand recently wrote about how email is the most consistent, reliable marketing channel — and, well, he’s right — I’d be remiss in not helping you out. Our twice-monthly audience research newsletter goes out to about 60,000 people…
Events Personal

The Best Damn Food & Drink Gift Guide on the Internet 2023

Amanda NatividadBy Amanda Natividad
Here it is, our fourth annual edition! The first three were just practice for this masterpiece of culinary and imbibable magnificence. Because this year, our food and drink gift guide isn’t just the usual excellent selection — products we’ve used, received and enjoyed, and/or gifted — it’s also chock-full of pithy commentary on important topics like the politics of tiki…
SparkToro Team

Two Announcements: SparkToro V2 Coming Soon and Brendan Hufford (Temporarily) Joining the Team

Amanda NatividadBy Amanda Natividad
How is it only August? It feels like two years since January. Especially here at SparkToro, where the year’s had so much upheaval, despite our attempts to maintain Chill Work. Shortly after our pricing change in February, Twitter/X’s new owner announced a bevy of pricing and access changes to their API, including the deprecation of data SparkToro’s infrastructure relied on…
Marketing Startups Tactics

How One Media Placement Led to 1,600 Customers — And How You Can Do It Too

Amanda NatividadBy Amanda Natividad
“But, customer acquisition isn’t how you measure the success of public relations.” I didn’t have formal PR or marketing training and still, I knew it was a ridiculous KPI. This was during my time at direct-to-consumer (DTC) healthy snack startup NatureBox. We were a series A startup, a lean team that needed to grow our business quickly. It just wasn’t…
Marketing

A Marketing Team’s FAQ for Meta’s Threads App (Plus, Findings From Our Survey!)

Amanda NatividadBy Amanda Natividad
If you work in marketing, there’s a good chance your leadership has asked you about Threads. If you work in social media marketing, then leadership has almost certainly asked for your early reaction to Meta’s Twitter clone. Should we make an account? Should we cross-post from our top-performing social media channel? What’s our content strategy? Whew. Take a deep breath,…
Marketing Tactics

Your Burning Questions About Google Analytics 4 (GA4)

Amanda NatividadBy Amanda Natividad
Google Analytics 4 (GA4) officially launches July 1, 2023. If you’re here, it’s probably because you’re not quite ready for it. Fear not, friend! We’ll get you up to speed. We recently hosted a SparkToro Office Hours crash course with our friend Steve Lamar, GA4 expert and founder of ReallyGoodData. (Eagle-eyed readers will recall we partnered with Steve on our…

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