Data Marketing

Which 3rd-Party Traffic Estimate Best Matches Google Analytics?

In July and August of this year, SparkToro solicited (via Twitter, our email newsletter, LinkedIn, Facebook, and Instagram) voluntary sharing of Google Analytics data from the web marketing community. Over 1,000 participants shared their websites’ traffic (through GA’s oAuth function) with us. We then acquired metrics from four providers of traffic estimate data—SEMRush, Datos, SimilarWeb,

Data Marketing Tactics

How to Measure “Hard-to-Measure” Marketing Channels

I’ve ranted endlessly about how marketing leaders refuse to invest in hard-to-measure marketing channels like PR, media, native social, events, many types of content, and word-of-mouth. But, never stepped up and made clear how to use metrics, imperfect though they may be, to turn impossible-to-measure into difficult, but possible. Sadly, I’ve never seen a high-quality

Data Marketing Product SparkToro

Which Subreddits Does Your Audience Follow? What Do They Talk About? Starting Today, SparkToro Has the Answers

Today, we’re launching a new “Reddit” tab in SparkToro. It will show you the Subreddits to which the audience you search for most-heavily subscribes, and the text content of their Reddit posts. This feature is briefly available for all paid subscribers. In a few weeks, SparkToro is updating our prices & packages, at which time

Events Marketing SparkToro

Introducing SparkTogether 2022: Because the Marketing World Needs Better, More Unique Events

On November 10th, we’re running SparkToro’s first-ever marketing summit: SparkTogether. It’s live. It WON’T be recorded (because our presenters are sharing confidential numbers and information). And we’d love to have you there. For details and tickets, check out the SparkTogether 2022 Event Page, or read on for more background. Early bird tickets are on sale

Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World

Update: We hosted a SparkToro Office Hours webinar about Zero-Click content on August 23. Sign up free to watch the replay. It could be a chicken or egg situation: Maybe the platforms have made us lazy, or we’ve trained their algorithms to reward platform-native content — as in, content that keeps people on the platforms’

SparkToro Demographics: 3 Underrated Ways to Upgrade Your Marketing

It’s been about one year since we launched Demographics in SparkToro, and it’s one of our most popular features. Many of our customers use the insights to develop personas, run programmatic ads, evaluate brand marketing partnerships, and more. But I have a feeling there are even more creative use cases that our community hasn’t yet

Google, Apple, and Amazon Stifle Innovation When They Favor Their Own Products

The SparkToro team got an exciting surprise on Sunday evening: a mention of our research on Last Week Tonight by John Oliver. The full episode, Big Tech Monopolies, is available on YouTube. It covers an issue I’ve railed against before, but with a heightened sense of urgency: there is actually a bipartisan bill in Congress