How We’d Market a $400 Skincare Device Before Black Friday
I’ve been trying to streamline my skincare routine while still getting solid results. The 10-step Korean skincare routine? It’s lovely, but I no longer have the patience to…
The Best Persona Tool On the Web Is Now Live
Starting today, SparkToro’s persona-generation tool is now live and available to all our business and agency-tier subscribers, and it really is the best product…
Does Your Website Still Matter in the Zero-Click Era?
Scholars are divided, but we’re still believers. The website may be visited less, by fewer people, but it’s the only place to give your…
The BRAND New V3 of SparkToro Is Here
A new version of SparkToro, our 3rd major iteration since the product’s first launch in 2020, just went live today! In this new version…
NEW: Brand Affinity is Now Live in SparkToro Reports
Starting today, SparkToro audience research reports now contain brand affinity data, showing the companies, products, and brand names an audience is most familiar with…
7 Reasons Every Marketing Team Should Monitor Brand Mentions
Wait a minute… are you telling me you’re only doing brand monitoring for reputation management?! What is this, 2004? It’s time for an upgrade,…
Creating and Promoting Were Never the Same Decision
I’ll admit I’m kind of a thinkboi (gender neutral). I’m often more interested in the philosophies behind marketing — how we pick our campaigns,…
The SparkToro API is Live: Audience Research as Infrastructure
I have a confession. For years, my least favorite customer question was “Does SparkToro have a public API?” Not because it was a bad…
New Research from Similarweb: How AI Brand Mentions Influence Direct Visits & Traditional Search Queries
If my brand shows up in AI answers, does that have real impact on my marketing? Do people search more for my brand? Do…
When Your Audience Isn’t Who You Think They Are
Picture the audience for commercial backup power, and you probably see an electrician on a ladder, hard hat and all. And if you were…