SparkToro Blog

Posts by Amanda Natividad:

Marketing Tactics

Audience Research Brief: How We’d Market to Mid-Market RevOps Leaders

Amanda NatividadBy Amanda Natividad
But seriously, how does audience research inform your marketing strategy? I often say audience research is the heart of it all. And in a sense, I don’t think most marketers would disagree. We use different words for it — customer insight, positioning, voice of customer, ICP development — but a lot of it comes down to the same questions: What…
AI/LLMs Office Hours Research

Office Hours: Can You Actually Track AI Visibility?

Amanda NatividadBy Amanda Natividad
“Can you even track AI visibility?” That was the question behind this SparkToro Office Hours session — on March 11, 2026. Because if you’ve used ChatGPT, Claude, Gemini, or Google AI Mode for more than five minutes, you already know the problem: ask the same question twice, and you probably won’t get the same answer twice. Different brands. Different order.…
Audience Research Newsletters

Audience Research Newsletter: How to Promote Stuff; Permissionless Co-Marketing; Instantly Get Better Content Ideas

Amanda NatividadBy Amanda Natividad
We’re publishing prior issues of the Audience Research Newsletter here! But we’re not just copying and pasting from the archives — we’re only surfacing what we believe is still salient today. For the newest, freshest advice on audience research and doing better marketing, subscribe here so you don’t miss new editions! We send this newsletter twice per month. Use viral-likely…
Content Marketing Marketing Office Hours

Office Hours: B2B Storytelling: How to Make Your Brand Their Favorite

Amanda NatividadBy Amanda Natividad
“What’s the best Disney movie of all time?” Before you answer — you’re already proving the point. In this episode of SparkToro Office Hours from a few years back, Jay Acunzo breaks down one of the most important (and most ignored) truths in B2B storytelling: people don’t choose what’s objectively best. They choose what feels like their favorite. A lot…
Audience Research Newsletters

Audience Research Newsletter: Mini Buyer Persona; Podcast Pitch Advice; Influence Maps

Amanda NatividadBy Amanda Natividad
We’re publishing prior issues of the Audience Research Newsletter here! But we’re not just copying and pasting from the archives — we’re only surfacing what we believe is still salient today. For the newest, freshest advice on audience research and doing better marketing, subscribe here so you don’t miss new editions! We send this newsletter twice per month. Make a…
Marketing Office Hours Tactics

Office Hours: How to Write Influence-Driven Marketing Messaging

Amanda NatividadBy Amanda Natividad
“Where we’re going, we don’t need… roads.” Slip on your self-lacing Nike Mags, and buckle up in the DeLorean. We’re going back to 2021 to that time I (Amanda) presented on writing influence-driven marketing messaging. A lot has changed since then. AI wasn’t yet swallowing every marketing conversation whole, “zero-click” was just starting to take off, and plenty of marketers…
Audience Research Newsletters

Audience Research Newsletter: Why Audience Research; Grow Your Podcast; When to Charge for Public Speaking

Amanda NatividadBy Amanda Natividad
We’re publishing prior issues of the Audience Research Newsletter here! But we’re not just copying and pasting from the archives — we’re only surfacing what we believe is still salient today. For the newest, freshest advice on audience research and doing better marketing, subscribe here so you don’t miss new editions! We send this newsletter twice per month. 1. Why…

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