Algorithms Don’t Just Happen to Us — We Train Them.
Everyone’s really mad about iced coffee right now. “Don’t bring it to job interviews!” one Fortune 500 recruiter said. “Shut up, you bootlickers!” Starbies…
How We’d Market a $400 Skincare Device Before Black Friday
I’ve been trying to streamline my skincare routine while still getting solid results. The 10-step Korean skincare routine? It’s lovely, but I no longer…
Creating and Promoting Were Never the Same Decision
I’ll admit I’m kind of a thinkboi (gender neutral). I’m often more interested in the philosophies behind marketing — how we pick our campaigns,…
When Your Audience Isn’t Who You Think They Are
Picture the audience for commercial backup power, and you probably see an electrician on a ladder, hard hat and all. And if you were…
The Click Is Now Optional. Here’s What Isn’t.
Hold onto your butts. Rand’s got new research and it’s a doozy. With Similarweb’s clickstream panel, Rand found that in the first four months…
How We’d Market to Software Developers at Startups
How do you market to developers? Developers have a reputation: they block your ads, they smell marketing-speak from three sentences away, they trust a…
How Do You Market to a Double-Sided Marketplace?
At last week’s SparkToro Office Hours, someone asked about how to incorporate audience research into a marketing strategy for a double-sided marketplace. That has…
Audience Research Brief: How We’d Market to Mid-Market RevOps Leaders
But seriously, how does audience research inform your marketing strategy? I often say audience research is the heart of it all. And in a…
Office Hours: Can You Actually Track AI Visibility?
“Can you even track AI visibility?” That was the question behind this SparkToro Office Hours session — on March 11, 2026. Because if you’ve…
Audience Research Newsletter: How to Promote Stuff; Permissionless Co-Marketing; Instantly Get Better Content Ideas
We’re publishing prior issues of the Audience Research Newsletter here! But we’re not just copying and pasting from the archives — we’re only surfacing…