SparkToro Blog

Posts by Amanda Natividad:

3 Common Social Media Mistakes That We Don’t Talk About Enough

Amanda NatividadBy Amanda Natividad
You know it’s not scalable, but you do it anyway. You email your friends, “Hey, I just posted this thing on LinkedIn. Would you mind resharing it with your network?” Friend, some tough love: This has got to stop. It’s not that you shouldn’t ask for support. It’s not about reciprocation either. It’s that begging for reshares or retweets isn’t…
Events Personal

The Best Damn Food & Drink Gift Guide 2024

Amanda NatividadBy Amanda Natividad
Everyone’s favorite food and drink gift guide is back with all-new picks! Same same, but different. It’s the 5th anniversary of this gift guide. Same rules apply: A distribution of gift options between $20-$300, with very few at the top end of that range, and plenty of affordable selections A diverse range of products that can accommodate various palates and…
Hiring Marketing Startups Tactics Team

Stop Making Your Team Own Tasks. Let Them Own Programs Instead.

Amanda NatividadBy Amanda Natividad
In a given week, I would write product descriptions, digital ad copy, pithy social media posts, a couple blog posts, and the abandoned cart email campaign. I loved having a variety of writing responsibilities. But there was a big problem: if I took a sick day, it would slow down the rest of my team.  Product, customer acquisition, social media,…
Events Marketing SparkToro

How Audience Research Gave Me a Competitive Edge — And Helped Me Earn Respect From Customers

Amanda NatividadBy Amanda Natividad
Here’s a confession: I’ve never really understood the whole “SEO-driven content strategy” thing. I mean, yeah, I understood it on an intellectual level. Step 1, go after high-volume keywords. Step 2, rank higher for the Google gods. Step 3, profit. Or something like that. But no one ever becomes a customer from reading a blog post after having Googled, “how…
Marketing

When Attribution Is a Fool’s Errand, Zero-Click Marketing Is the Way

Amanda NatividadBy Amanda Natividad
“Zero-Click Marketing sounds good and all, but how do I get executive buy-in?” I hear that question a lot. I think it signals a fundamental misunderstanding of what zero-click marketing is. When I first wrote about Zero-Click Content back in July 2022 (whoa, happy 2-year anniversary, I guess?), it came as a reaction to our platform-native world. I pointed out…
Marketing Tactics

The Smarter-Not-Harder Guide to Content Marketing in 2024

Amanda NatividadBy Amanda Natividad
Classic content marketing is dead. I don’t say that lightly. Most digital marketing techniques don’t truly die, but the old way of doing content marketing–finding high-volume keywords, then writing blog posts that target those keywords and trying to get your post ranking in Google for them; dead. Why? Because Google is no longer the primary or largest source of information…

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