Creating and Promoting Were Never the Same Decision
I’ll admit I’m kind of a thinkboi (gender neutral). I’m often more interested in the philosophies behind marketing — how we pick our campaigns,…
When Your Audience Isn’t Who You Think They Are
Picture the audience for commercial backup power, and you probably see an electrician on a ladder, hard hat and all. And if you were…
The Click Is Now Optional. Here’s What Isn’t.
Hold onto your butts. Rand’s got new research and it’s a doozy. With Similarweb’s clickstream panel, Rand found that in the first four months…
How We’d Market to Software Developers at Startups
How do you market to developers? Developers have a reputation: they block your ads, they smell marketing-speak from three sentences away, they trust a…
How Do You Market to a Double-Sided Marketplace?
At last week’s SparkToro Office Hours, someone asked about how to incorporate audience research into a marketing strategy for a double-sided marketplace. That has…
Audience Research Brief: How We’d Market to Mid-Market RevOps Leaders
But seriously, how does audience research inform your marketing strategy? I often say audience research is the heart of it all. And in a…
Office Hours: Can You Actually Track AI Visibility?
“Can you even track AI visibility?” That was the question behind this SparkToro Office Hours session — on March 11, 2026. Because if you’ve…
Audience Research Newsletter: How to Promote Stuff; Permissionless Co-Marketing; Instantly Get Better Content Ideas
We’re publishing prior issues of the Audience Research Newsletter here! But we’re not just copying and pasting from the archives — we’re only surfacing…
Audience Research Newsletter: How to Make Content Repeatable; a Hot Take vs. a Long Take; Why Bad Guys Are… Good
We’re publishing prior issues of the Audience Research Newsletter here! But we’re not just copying and pasting from the archives — we’re only surfacing…
The Death of the Ultimate Guide?
For years, marketers were taught to win by publishing the most comprehensive answer. Build the “ultimate guide.” Cover every adjacent subtopic. Anticipate every follow-up…